Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

BARB launches integration with IPA TouchPoints
Mar 10, 2020 – BARB has launched an integration with IPA TouchPoints. This means that all of BARB’s daily audience data can now be analysed by IPA TouchPoints classifications, helping users to understand more about viewers through a wider range of behavioural definitions.
News categories: BARB, IPA, Justin Sampson, Belinda Beeftink, Advertising, Big Data, UK

GroupM launches Finecast addressable TV in Canada
Mar 5, 2020 – GroupM has announced the Canadian launch of Finecast. After launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as a global platform for targeting audiences via connected TV.
News categories: Finecast, GroupM, Jakob Nielsen, Stuart Garvie, Advertising, Big Data, Canada, Digital TV, OTT

Connected TV presents big opportunity for brands
Mar 5, 2020 – Valassis has shared research on connected TV (CTV) and consumers’ use of streaming TV services. The research will help brands and marketers understand consumer behavior in order to plan effective, engaging campaigns.
News categories: Valassis, Jay Webster, Advertising, Digital TV, Market Research, OTT, USA

Insys Video integrates with AWS Elemental MediaTailor
Mar 2, 2020 – Insys Video Technologies has integrated its APIs with AWS Elemental MediaTailor. MediaTailor allows video providers to insert targeted advertising into their video streams without sacrificing broadcast-level quality-of-service.
News categories: Insys Video, AWS Elemental, Piotr Czekała, Advertising, Content Distribution, Digital TV, OTT, Worldwide

Comscore segments added to IRIS.TV's Contextual Video Marketplace
Mar 2, 2020 – Comscore (NASDAQ: SCOR) and IRIS.TV have announced that Comscore’s brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace.
News categories: IRIS.TV, Comscore, Richie Hyden, Rachel Gantz, Todd Randak, David Clutter, Jeremy Steinberg, Advertising, Big Data, Digital TV, OTT, USA

Comscore announces measurement agreement with Comcast
Feb 27, 2020 – Comscore (Nasdaq: SCOR) has reported results for the quarter and full year ended December 31, 2019.The company also announced a measurement agreement with Comcast intended to improve direct measurement of television households across the U.S.
News categories: Comscore, Bill Livek, Advertising, Big Data, Cable TV, Digital TV, Results, Set Top Box, USA

4C to power reach optimization on NBCUniversal's One Platform
Feb 27, 2020 – NBCUniversal (NBCU) is partnering with 4C to introduce an optimizer for unduplicated audience reach on NBCU's One Platform, enabling brands to create intelligent plans across NBCU’s premium video portfolio of linear, long-form, and short-form video.
News categories: 4C Insights, NBCUniversal, Lance Neuhauser, Advertising, Big Data, Digital TV, USA

Video ad impressions on U.S. CTV triple in two years
Feb 26, 2020 – In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER). 49% of all video ad impressions were served to CTV platforms in 2019 - more than triple the 16% served in 2017.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

NBCUniversal updates audience targeting and transaction models
Feb 25, 2020 – NBCUniversal has announced new One Platform technology solutions and unveiled its transaction model ahead of the 2020-21 upfront season. One Platform gives marketers the power to reach all audiences across the full NBCUniversal ecosystem.
News categories: NBCUniversal, Linda Yaccarino, Advertising, Big Data, Digital TV, USA