Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Addressable TV Initiative certifies HbbTV-TA at TP Vision and Vestel
Mar 18, 2024 – The addressable TV Initiative (ATVI) has concluded partnership agreements with TP Vision and Vestel. The agreements include the certification of TV platforms according to the HbbTV-TA specification.
News categories: Addressable TV Initiative, TP Vision, Vestel, Seraphic, Nicole AGUDO BERBEL, Andre PRAHL, Elie BONTE, Antic OGUT, Xinwen XUE, Advertising, Digital TV, Europe, HbbTV, Smart TV

Bitmovin and Yospace launch live streaming ad partnership
Mar 14, 2024 – Bitmovin has announced a partnership with Yospace to deliver a joint solution for live streaming, empowering broadcasters to offer better ad solutions, with a seamless customer experience.
News categories: Bitmovin, Yospace, Stefan Lederer, Tim Sewell, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Teads expands exclusive CTV native ads partnership with LG Ad Solutions
Mar 14, 2024 – Teads has expanded its exclusive CTV native advertising inventory deal with LG Ad Solutions to include Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries.
News categories: Teads, LG Ad Solutions, Bertrand Quesada, Serge Matta, Thibaud Rivals, Advertising, Asia, Digital TV, Europe, Smart TV, Streaming

DoubleVerify and NBCUniversal launch program-level measurement
Mar 12, 2024 – DoubleVerify and NBCUniversal have announced an expanded partnership to provide program-level measurement on over the top (OTT) devices, including Connected TV (CTV).
News categories: DoubleVerify, NBCUniversal, Mark Zagorski, Dominick Vangeli, Ryan Eusanio, Advertising, Big Data, Digital TV, Streaming, USA

DISH Media expands addressable TV footprint to include Philo
Mar 6, 2024 – DISH Media (NASDAQ: SATS) has partnered with Philo to offer advertisers access to Philo inventory, expanding its addressable footprint beyond DISH TV and SLING TV for the first time.
News categories: DISH Media, Philo, David Antonelli, Reed Barker, Advertising, Digital TV, Streaming, USA

Bedrock to power M6+ streaming platform
Mar 7, 2024 – Groupe M6 is to release its M6+ platform in France, with Bedrock delivering the features and innovations that will enable users to enjoy the AVOD content on all platforms.
News categories: Bedrock, Groupe M6, Jonas Engwall, Henri de Fontaines, Advertising, Apps, Digital TV, France, Streaming

Comscore and TEGNA sign local audience measurement agreement
Mar 1, 2024 – Comscore (NASDAQ: SCOR) and TEGNA (NYSE: TGNA) have reached an agreement under which Comscore will provide measurement metrics across TEGNA's local TV, major affiliate, and digital businesses.
News categories: Comscore, TEGNA, Jon Carpenter, Lynn Beall, Advertising, Big Data, Digital TV, USA

3 in 4 U.S. CTV users watch live sports via streaming apps
Feb 29, 2024 – LG Ad Solutions has released a study showing a shift in how sports enthusiasts are consuming their favorite games – with streaming apps now dominating over traditional linear TV.
News categories: LG Ad Solutions, Serge Matta, Advertising, Digital TV, Market Research, Streaming, USA

Vibe.co raises $22.5m to build streaming TV ad platform for SMBs
Feb 29, 2024 – Vibe.co has announced a successful Series A funding round of $22.5m. They plan to leverage the funds to continue building a more efficient streaming TV advertising ecosystem for SMBs.
News categories: Vibe.co, Singular, Arthur Querou, Raffi Kamber, Advertising, Digital TV, Streaming, USA, Venture Capital