Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Comscore announces launch of Video Metrix Multi-Platform in Malaysia
Jul 9, 2019 – Comscore has announced the launch of Video Metrix Multi-Platform in Malaysia. The product provides a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices.
News categories: Comscore, Kedar Gavane, Serm Teck Choon, Advertising, Big Data, Malaysia, Mobile, OTT

Sky Media launches Sky Analytics
Jul 4, 2019 – Sky Media is on a journey to make Sky Analytics the one-stop portal for Sky Media campaigns. Starting with AdSmart and On Demand, media and advertising agencies and advertisers can use Sky Analytics to access and control advertising campaigns.
News categories: Sky Media, Stefan Jansen, Tom Vickers, Ian Waddington, Advertising, Big Data, Digital TV, Europe, Ireland, UK

beIN SPORTS renews with Nielsen for U.S. TV ratings
Jul 2, 2019 – beIN SPORTS has signed a TV measurement agreement with Nielsen (NYSE: NLSN) for the U.S. Under the agreement, both beIN SPORTS and beIN SPORTS en Español will continue to receive market intelligence and person-level viewing data for both networks.
News categories: Nielsen, beIN SPORTS, Peter Bradbury, Antonio Briceño, Advertising, Big Data, Digital TV, USA

India launches premium homes viewership measurement
Jun 30, 2019 – BARC India has announced the launch of 'PrimaVU' aimed at measuring viewership from premium homes. With PrimaVU, BARC India introduces the concept of 'Viewing Minutes', the sum of all individuals watching an event and the time spent by each.
News categories: BARC India, Partho Dasgupta, Advertising, Big Data, Digital TV, India

4C launches solution to help marketers reach cord-cutters and cord-nevers
Jun 27, 2019 – 4C has announced its Elusive Audiences offering. Through the Scope by 4C platform, marketers can use real-time viewership data in combination with first-party data to target viewers who don’t watch linear television, effectively extending reach to untapped audiences.
News categories: 4C Insights, Lance Neuhauser, Advertising, Big Data, USA

The Q India and Mediology partner on ad sales
Jun 27, 2019 – QYOU Media (TSXV:QYOU; OTCQB: QYOUF) has announced that it has partnered with Mediology to drive ad sales for The Q India across its various mobile and OTT distribution outlets. Mediology owns and operates India’s largest vernacular ad network Readwhere AdExchange.
News categories: QYOU Media, Mediology, Curt Marvis, Manish Dhingra, Advertising, Digital TV, India, OTT

Global AVOD revenues to reach $56 billion
Jun 27, 2019 – Global AVOD revenue will more than double between 2018 and 2024 to reach $56 billion according to Digital TV Research. Online TV and video advertising has been considerably boosted in recent years by the rapid growth in mobile advertising.
News categories: Digital TV Research, Simon Murray, Advertising, Africa, Asia, Digital TV, Europe, Latin America, Market Research, Middle-East, North America, OTT, Worldwide

49% of U.S. video ad impressions going to connected TV
Jun 26, 2019 – With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

TVSquared releases DTC TV advertising performance report
Jun 25, 2019 – TVSquared has released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone.
News categories: TVSquared, Mark Hudson, Alberto Corral, Advertising, Digital TV, Market Research, USA