Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

AMC Networks partners with On Addressability distribution partners
Jun 10, 2020 – AMC Networks has announced that it has partnered with Charter's Spectrum Reach, Comcast Advertising and Cox Media to enable addressable capabilities on its own linear and VOD television advertising.
News categories: AMC Networks, Comcast Advertising, Spectrum Reach, Cox Media, Kim Kelleher, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Digital TV, USA

DoubleVerify standardizes CTV app identifiers across platforms
Jun 10, 2020 – DoubleVerify has launched a transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Joe Barone, Advertising, Apps, Big Data, Digital TV, OTT, USA, Worldwide

Comscore and Cox Media expand TV measurement agreement
Jun 9, 2020 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA.
News categories: Comscore, Cox Media Group, Steve Walsh, Advertising, Big Data, USA

Comcast Technology Solutions and FreeWheel bring programmatic ads to STB VOD
Jun 9, 2020 – Comcast Technology Solutions and FreeWheel have announced a solution that brings programmatic capabilities to STB VOD video inventory, unifying it with other inventory sold across connected TV and digital video channels.
News categories: FreeWheel, Comcast Technology Solutions, Dave Clark, Richard Nunn, Jason Kanefsky, Advertising, Big Data, Digital TV, Set Top Box, USA

Roku announces shopper data program
Jun 8, 2020 – Roku (Nasdaq: ROKU) has launched a shopper data program to make TV advertising more precise and measurable. Kroger Precision Marketing (KPM) is to initially build targeting and attribution tools.
News categories: Roku, Kroger Precision Marketing, Alison Levin, Cara Pratt, Advertising, Big Data, Digital TV, OTT, USA

Disney joins Nielsen Addressable TV beta program
Jun 5, 2020 – Disney Media Networks has joined Nielsen's (NYSE: NLSN) Addressable TV beta program. Disney will be able to evaluate Nielsen's addressable TV advertising capabilities and prepare for its commercial launch.
News categories: Nielsen, Disney, Kelly Abcarian, Laura Nelson, Advertising, Big Data, Digital TV, USA

FourthWall Media adds Neilsen Smart TV ACR data to analytics platform
Jun 1, 2020 – FourthWall Media has introduced Adapt, a platform tool to onboard linear, addressable, and digital advertising campaigns, and has added ACR data from Smart TVs to its cable set-top box viewing dataset into the Reveal analytics platform.
News categories: FourthWall Media, Nielsen, Ellen Dudar, Matt Reid, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA

Global AVOD expenditure to double
Jun 1, 2020 – According to Digital TV Research, global AVOD expenditure will more than double between 2019 and 2025 to reach $53 billion. The US became the largest AVOD expenditure country in 2019 as China saw expenditure fall by 8.9% due to its economic downturn.
News categories: Digital TV Research, Simon Murray, Advertising, Digital TV, Market Research, OTT, Worldwide

Gem Shopping Network to use Comscore TV measurement
May 29, 2020 – Comscore (Nasdaq: SCOR) and Gem Shopping Network have announced an agreement for the use of Comscore's TV audience measurement. Under the deal, Gem Shopping Network gets access to audience information via Comscore's TV Essentials (TVE).
News categories: Comscore, Gem Shopping Network, Carol Hinnant, Eduardo Hauser, Advertising, Big Data, Digital TV, USA