Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Alphonso and PlaceIQ enable location-based TV planning, measurement, and attribution
May 7, 2019 – Alphonso and PlaceIQ have announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's location data, to enable location-aware TV planning, measurement, and closed-loop TV-to-visitation attribution.
News categories: Alphonso, PlaceIQ, Ashish Chordia, Nadya Kohl, Advertising, Big Data, Digital TV, USA

NBCUniversal launches ShoppableTV
May 6, 2019 – NBCUniversal has announced the launch of ShoppableTV. The shopping experience gives viewers the opportunity to purchase products within the organic environment of their favorite TV show.
News categories: NBCUniversal, Josh Feldman, Advertising, Apps, Digital TV, Mobile, USA

Sky adopts NBCUniversal's CFlight for ad measurement
May 1, 2019 – Sky and NBCUniversal have announced the global expansion of CFlight, with Sky adopting the metric across all of Sky Media’s content and platforms. CFlight captures live, on-demand and time-shifted commercial impressions on every viewing platform.
News categories: NBCUniversal, Sky, Kavita Vazirani, John Litster, Advertising, Big Data, Digital TV, Europe, UK

Hulu U.S. customer base passes 28 million
May 1, 2019 – At 'Hulu '19 Presentation', Hulu revealed continued rapid growth, new original programming and talent deals that expand its content offering, as well as brand initiatives, advertising products and UX enhancements that bolster its goal of becoming the #1 choice for TV.
News categories: Hulu, Randy Freer, Advertising, Digital TV, OTT, Subscribers, USA

VideoAmp raises $70 million in new funding
May 1, 2019 – VideoAmp has announced that it has raised $70 million in new funding led by The Raine Group. The Raine Group invested $50 million in this growth round of financing, with Ankona Capital contributing an additional $20 million.
News categories: VideoAmp, The Raine Group, Ankona Capital, Ross McCray, Erik Hodge, Peter Liguori, Advertising, Big Data, Digital TV, OTT, USA, Venture Capital

Altice USA to acquire Cheddar
Apr 30, 2019 – Altice USA (NYSE: ATUS) has announced that it has reached an agreement to acquire Cheddar, the digital-first news company, for $200 million. The transaction is expected to close in the next two months upon receipt of regulatory approval.
News categories: Altice USA, Cheddar, Dexter Goei, Jon Steinberg, Advertising, Digital TV, MnA, USA

Tetra TV launches advertising network for connected TV
Apr 30, 2019 – Tetra TV has announced the launch of the industry's first connected TV-focused advertising network. Through pooling television ad inventory from more than 100 top streaming video content channels, Tetra TV delivers highly targeted campaigns at scale for advertisers.
News categories: Tetra TV, Jim Lombard, Steve Shannon, Advertising, Digital TV, OTT, USA

SK Telecom partners with Korean broadcasters to develop business on 5G
Apr 30, 2019 – SK Telecom (NYSE:SKM) has signed an MOU with SBS. SK Telecom now has MOUs with the top three terrestrial TV broadcasting stations in Korea, namely KBS, MBC and SBS. SK Telecom will work with each partner to develop solutions and business models based on 5G.
News categories: SK Telecom, SBS, MBC, KBS, Kim Hyuk, 5G, Advertising, Digital TV, Korea, VR

Conviva stats show massive failure rate of streaming TV ads
Apr 30, 2019 – Conviva has published the Q1‘19 edition of its State of the Streaming TV Industry report giving updates related to consumption patterns, device market share, and customer experience issues. The report also provides insights on streaming TV advertising and social media engagement for the first time.
News categories: Conviva, Bill Demas, Advertising, Big Data, Digital TV, Market Research, OTT, USA