Big Data (Audience Measurement, Personalisation, Metadata, AI, Advertising Technology)

Tastemade selects Telaria for programmatic OTT and CTV advertising
Jul 10, 2019 – Tastemade has selected Telaria (NYSE:TLRA) as a supply-side partner to monetize its OTT and connected TV inventory programmatically. The partnership will enable more programmatic advertisers to reach Tastemade's unique audience.
News categories: Telaria, Tastemade, Adam Lowy, Jeffrey Imberman, Advertising, Big Data, Digital TV, OTT, USA

Dplay expands Appear TV OTT delivery with dynamic ads
Jul 9, 2019 – Appear TV has announced that Dplay is expanding their OTT solution from Appear and NEP Norway with dynamic ad insertion. Dynamic ad insertion functionality was initially launched in May for select channels in the Nordic region.
News categories: Appear TV, Dplay, NEP Norway, Naser N. Haify, Peder O. Krogh, Timothée Thirouin, Advertising, Big Data, Content Distribution, Denmark, Digital TV, Finland, Norway, OTT, Sweden

Comscore announces launch of Video Metrix Multi-Platform in Malaysia
Jul 9, 2019 – Comscore has announced the launch of Video Metrix Multi-Platform in Malaysia. The product provides a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices.
News categories: Comscore, Kedar Gavane, Serm Teck Choon, Advertising, Big Data, Malaysia, Mobile, OTT

Over 100 million monthly active users for ThinkAnalytics' cloud content discovery
Jul 9, 2019 – ThinkAnalytics has announced that its cloud-based personalized content discovery platform is the first in the industry to scale to over 100 million monthly active users in the cloud. Four of the firm’s OTT customers now have a combined user base that exceeds that number.
News categories: ThinkAnalytics, Peter Docherty, Big Data, Digital TV, UX, Worldwide

Sky Media launches Sky Analytics
Jul 4, 2019 – Sky Media is on a journey to make Sky Analytics the one-stop portal for Sky Media campaigns. Starting with AdSmart and On Demand, media and advertising agencies and advertisers can use Sky Analytics to access and control advertising campaigns.
News categories: Sky Media, Stefan Jansen, Tom Vickers, Ian Waddington, Advertising, Big Data, Digital TV, Europe, Ireland, UK

beIN SPORTS renews with Nielsen for U.S. TV ratings
Jul 2, 2019 – beIN SPORTS has signed a TV measurement agreement with Nielsen (NYSE: NLSN) for the U.S. Under the agreement, both beIN SPORTS and beIN SPORTS en Español will continue to receive market intelligence and person-level viewing data for both networks.
News categories: Nielsen, beIN SPORTS, Peter Bradbury, Antonio Briceño, Advertising, Big Data, Digital TV, USA

Linius signs commercial deal with SportsHero
Jul 1, 2019 – Linius Technologies (ASX:LNU) has signed an agreement with SportsHero (ASX:SHO) under which SportsHero will use Linius technology in its SportsHero app and through its 'white label' solutions, including the 'Kita Garuda' football app.
News categories: Linius Technologies, SportsHero, Hemisphere, Chris Richardson, Tom Lapping, Apps, Big Data, Digital TV, Indonesia

India launches premium homes viewership measurement
Jun 30, 2019 – BARC India has announced the launch of 'PrimaVU' aimed at measuring viewership from premium homes. With PrimaVU, BARC India introduces the concept of 'Viewing Minutes', the sum of all individuals watching an event and the time spent by each.
News categories: BARC India, Partho Dasgupta, Advertising, Big Data, Digital TV, India

4C launches solution to help marketers reach cord-cutters and cord-nevers
Jun 27, 2019 – 4C has announced its Elusive Audiences offering. Through the Scope by 4C platform, marketers can use real-time viewership data in combination with first-party data to target viewers who don’t watch linear television, effectively extending reach to untapped audiences.
News categories: 4C Insights, Lance Neuhauser, Advertising, Big Data, USA