Big Data (Audience Measurement, Personalisation, Metadata, AI, Advertising Technology)

Comscore aligns CTV audience segments with IAB Tech Lab guidelines
Sep 11, 2019 – Comscore (NASDAQ: SCOR) has announced that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
News categories: Comscore, Adobe, Google, Oracle, IAB Tech Lab, Rachel Gantz, Keith Eadie, Deepti Bhatnagar, Veronica Ahern, Dennis Buchheim, Advertising, Big Data, OTT, USA

Imagine taps AWS to power OTT Monetization Service
Sep 11, 2019 – Imagine Communications has announced that core functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by AWS. Imagine is collaborating with MOBITV to incorporate content monetization.
News categories: Imagine Communications, Amazon Web Services, MOBITV, David Heppe, Khawaja Shams, Bill Routt, Advertising, Content Distribution, Digital TV, IBC2019, OTT, USA, Worldwide

Amplia, Zappware and XroadMedia deliver personal TV in the Caribbean
Sep 11, 2019 – Amplia has chosen XroadMedia to deliver personalized user experiences to consumers across the Caribbean. Amplia is using XroadMedia’s Ncanto solution, which is pre-integrated and delivered via the Nexx 4.0 platform from Zappware.
News categories: XroadMedia, Zappware, Amplia, Adolf Proidl, Laurent Van Tornhout, Lisa Agard, Big Data, Content Distribution, IBC2019, Trinidad and Tobago, UX

ThinkAnalytics selected by Deutsche Telekom
Sep 11, 2019 – ThinkAnalytics is being deployed by Deutsche Telekom for personalized content discovery on its pay-TV and OTT services. First to go live, in July 2019, was Croatia Telecom on its OTT-TV service. Roll-outs in further countries are planned.
News categories: ThinkAnalytics, Deutsche Telekom, Simon McGrath, Marc Schwarze, Big Data, Croatia, Digital TV, Europe, OTT, UX

Tremor Video brings native ads to LG smart TVs
Sep 10, 2019 – Tremor Video is bringing its leading video advertising platform to webOS smart TVs from LG Electronics. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience.
News categories: Tremor Video, LG Electronics, Jay Baum, Matthew Durgin, Advertising, Digital TV, Smart TV, USA

Globecast partners with AIP for server-side dynamic ad insertion
Sep 9, 2019 – Globecast has announced that it is continuing to expand its TV Everywhere OTT video platform via the integration of additional server-side dynamic ad insertion (SSDAI) capabilities, partnering with Ad Insertion Platform (AIP) in Europe.
News categories: Globecast, Ad Insertion Platform, Frédéric Torasso, Laurent Potesta, Advertising, Content Distribution, Digital TV, Europe

FreeWheel introduces ad management platform for OTT publishers
Sep 9, 2019 – FreeWheel has announced advancements in its digital integrated ad management platform for video publishers in Europe, which includes the extension of its partnership with Nielsen into EMEA, as well as holistic ad decisioning across sales channels.
News categories: FreeWheel, Nielsen, Thomas Bremond, Matt O’Grady, Advertising, Big Data, Digital TV, Europe, OTT

Xandr introduces selling platform for premium TV and digital media companies
Sep 5, 2019 – Xandr has announced the launch of Xandr Monetize. The platform offers content owners improved monetization, through better inventory management, data-driven yield optimization, and differentiated buyer demand.
News categories: Xandr, Ryan Christensen, Carsten Schwecke, Amit Chaturvedi, Kya Sainsbury-Carter, Advertising, Big Data, Digital TV, USA, Worldwide

MRC finalizes Cross-Media Audience Measurement Standards for video
Sep 4, 2019 – The Media Rating Council (MRC) has issued a final version of its Cross-Media Audience Measurement Standards. The document sets forth provisions to guide the measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile.
News categories: Media Rating Council, George W. Ivie, Advertising, Big Data, Digital TV, Mobile, OTT, USA, Worldwide