Big Data (Audience Measurement, Personalisation, Metadata, AI, Advertising Technology)

Xandr Community brings together advertisers, publishers, and consumers
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment.
News categories: Xandr, Brian Lesser, Donna Speciale, Henry Embleton, Mark Rotblat, Reed Barker, Advertising, Big Data, Digital TV, USA

Comscore signs exclusive measurement deal with Lockwood Broadcast
May 14, 2019 – Comscore and Lockwood Broadcast have announced an agreement for Comscore to exclusively provide measurement services to their television stations in Knoxville, Tenn., Wichita, Kan., Augusta, Ga., Dothan, Ala., Panama City, Fla. and Sherman-Ada-Ardmore, Texas.
News categories: Comscore, Lockwood Broadcast, Steve Walsh, Dave Hanna, Advertising, Big Data, USA

Vidoomy launches interactive video ad format
May 14, 2019 – Vidoomy has launched its latest format, which allows interactivity between the video advertising format and targeted users. Thanks to collaboration with data providers, advertisers can target users in more than 200 segments
News categories: Vidoomy, Marcos Cuesta, Advertising, Big Data, Spain, Worldwide

Eurofins to serve as exclusive CI Plus 2.0 test partner
May 13, 2019 – Eurofins Digital Testing has announced that it will serve as the official test partner for the CI Plus 2.0 standard. Eurofins will provide early access to the automated CI Plus 2.0 test tool to enable pre-testing of devices in advance of certification.
News categories: Eurofins Digital Testing, CI Plus LLP, Johan Craeybeckx, CAM, Digital TV, QoE, Smart TV, Worldwide

Extreme Reach platform connects all creative with any media placement
May 9, 2019 – Extreme Reach has launched AdBridge, a platform to automatically prepare and connect all creative with any media placement. AdBridge integrates asset preparation, TV delivery, video ad serving, Talent & Rights management and overall creative asset management in one platform.
News categories: Extreme Reach, Tim Conley, Matt Timothy, Advertising, Digital TV, USA

Alphonso and PlaceIQ enable location-based TV planning, measurement, and attribution
May 7, 2019 – Alphonso and PlaceIQ have announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's location data, to enable location-aware TV planning, measurement, and closed-loop TV-to-visitation attribution.
News categories: Alphonso, PlaceIQ, Ashish Chordia, Nadya Kohl, Advertising, Big Data, Digital TV, USA

NBCUniversal launches ShoppableTV
May 6, 2019 – NBCUniversal has announced the launch of ShoppableTV. The shopping experience gives viewers the opportunity to purchase products within the organic environment of their favorite TV show.
News categories: NBCUniversal, Josh Feldman, Advertising, Apps, Digital TV, Mobile, USA

Linius unveils personalized TV with self-service video widget
May 3, 2019 – Linius Technologies (ASX: LNU) has launched a self-service embeddable widget in partnership with Hemisphere. The Widget Suite application enables any organization to empower viewers to search the data within its video content and assemble hyper-personalized videos on-the-fly.
News categories: Linius, Hemisphere, Chris Richardson, Glyn Beaumont, Big Data, Digital TV, UX, Worldwide

Sky adopts NBCUniversal's CFlight for ad measurement
May 1, 2019 – Sky and NBCUniversal have announced the global expansion of CFlight, with Sky adopting the metric across all of Sky Media’s content and platforms. CFlight captures live, on-demand and time-shifted commercial impressions on every viewing platform.
News categories: NBCUniversal, Sky, Kavita Vazirani, John Litster, Advertising, Big Data, Digital TV, Europe, UK