Big Data (Audience Measurement, Personalisation, Metadata, AI, Advertising Technology)

Nexstar transitions ad sales to impressions-based currency
Oct 28, 2019 – Nexstar Broadcasting (Nasdaq: NXST) is to transition its advertising sales to a cost-per-impression (CPM) model. Nexstar has been working with Comscore to develop suitable audience measurement metrics for all of its video platforms.
News categories: Nexstar, Comscore, Tim Busch, Steve Walsh, Advertising, Big Data, Digital TV, USA

Canoe adds Frontier to its dynamic ad insertion platform
Oct 28, 2019 – Canoe Ventures has added Frontier Communications (NASDAQ: FTR) to its footprint of VOD-DAI enabled television distributors. Frontier joins Charter (NASDAQ:CHTR), Comcast (NASDAQ: CMCSA) and Cox as the fourth MVPD to utilize Canoe’s Service Assurance platform.
News categories: Canoe, Frontier Communications, Joel Hassell, Marcien Jenckes, James Frogameni, Advertising, Big Data, Cable TV, Digital TV, USA

TVEkstra and ICAREUS power Addressable TV advertising in Turkey
Oct 24, 2019 – Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled Smart TVs.
News categories: ICAREUS, TVEkstra, Turkuvaz Media, Ciner Media, TV8, Mikko Karppinen, Merve Eraslanoğlu, Advertising, Digital TV, HbbTV, Smart TV, Turkey

VAUNET forecast for the German media market in 2019
Oct 23, 2019 – For the first time, audiovisual media in Germany will, according to VAUNET, realise a turnover of more than €13 billion in 2019. VAUNET is forecasting revenue growth of 4.7% or €579 million for the full year to reach a total of €13.02 billion.
News categories: VAUNET, Hans Demmel, Frank Giersberg, Advertising, Digital TV, Germany, Market Research

Roku to acquire dataxu
Oct 22, 2019 – Roku (NASDAQ: ROKU) has announced that it has entered into an agreement to purchase dataxu. dataxu provides marketers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms.
News categories: Roku, dataxu, Anthony Wood, Advertising, Big Data, Digital TV, MnA, OTT, USA, Worldwide

Comscore to provide measurement for Premion's CTV/OTT ad platform
Oct 21, 2019 – Comscore (Nasdaq: SCOR) has announced that it is to be the the measurement provider for the OTT offering from Premion (NYSE: TGNA). Premion is a CTV/OTT advertising platform enabling local, regional and national advertisers to reach audiences via video programming.
News categories: Comscore, Premion, Steve Walsh, Jim Wilson, Advertising, Big Data, Digital TV, OTT, USA

egta and The Global TV Group define ad measurement standards
Oct 21, 2019 – egta, supported by The Global TV Group, has released a TV Charter defining television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.
News categories: egta, The Global TV Group, Malin Häger, Jamie West, Lindsey Clay, Advertising, Big Data, Digital TV, Worldwide

Xandr adds Clypd to its portfolio of products and services
Oct 18, 2019 – Xandr has added clypd to its portfolio of products and services. As part of the Xandr family, clypd will accelerate converged buying and selling across addressable TV, data-driven linear TV, mobile, and OTT channels on streaming video services.
News categories: Xandr, clypd, Advertising, Big Data, Cable TV, Digital TV, MnA, OTT, USA

TV Time acquires Mediamorph
Oct 15, 2019 – TV Time has announced the acquisition of Mediamorph. Mediamorph's Content Value Management cloud platform powers the largest entertainment companies. TV Time provides consumer insights around TV and movies to media companies and content creators.
News categories: TV Time, Mediamorph, Richard Rosenblatt, Rob Gardos, Big Data, Content Distribution, Digital TV, MnA, OTT, Worldwide