Big Data (Audience Measurement, Personalisation, Metadata, AI, Advertising Technology)

U.S. media companies and VIZIO form addressable advertising consortium
Mar 12, 2019 – U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
News categories: VIZIO, Project OAR, William Wang, Mike Dean, Jesse Redniss, Dave Clark, Jodie McAfee, Advertising, Digital TV, OTT, Smart TV, USA

Triveni Digital verifier simplifies ATSC 3.0 service assurance
Mar 11, 2019 – Triveni Digital has announced that its StreamScope XM Verifier software is now shipping. StreamScope XM Verifier is designed to receive, verify, and record ATSC 3.0 broadcast streams with RF and IP inputs.
News categories: Triveni Digital, ATSC, Digital TV, NABShow, QoE, USA

Gracenote's Global Video Data powers Etisalat’s E-Vision UX
Mar 10, 2019 – Gracenote (NYSE: NLSN) has announced that Etisalat's E-Vision is using Gracenote's Global Video Data to deliver viewer experiences for IPTV, OTT and VOD, across TV and mobile applications, for close to one million viewers.
News categories: Gracenote, Etisalat, Geet Lulla, Humaid Sahoo Alsuwaidi, Big Data, Digital TV, IPTV, UAE, UX

Shifts in TV viewing open new opportunities for advertisers
Mar 7, 2019 – Comcast Spotlight has released a research whitepaper that explores how fundamental shifts in the TV viewing experience have opened new opportunities for advertisers. New distribution points and technological advancements have enabled TV advertisers to reach consumers throughout the full marketing funnel.
News categories: Comcast Spotlight, Hank Oster, Justin Evans, Advertising, Digital TV, Market Research, Set Top Box, USA

Samba TV tune-in measurement now available in the Google Marketing Platform
Mar 6, 2019 – Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across the Google Marketing Platform. Samba TV’s methodology links cross-screen ad exposure to its multi-source TV dataset.
News categories: Samba TV, Google Marketing Platform, Ashwin Navin, Marie Hughes, Advertising, Big Data, Digital TV, Worldwide

Tremor Video DSP expands connected TV solutions
Mar 5, 2019 – Tremor Video DSP will expand its CTV offerings as a result of the acquisition by Taptica, its parent company, of RhythmOne. Tremor Video DSP and RhythmOne will create one of the largest video advertising companies in the industry.
News categories: Tremor Video DSP, Ofer Druker, Advertising, OTT, USA

a4 announces multiscreen IP-authenticated addressable OTT solution
Mar 1, 2019 – a4, a division of Altice USA (NYSE: ATUS), has announced the launch of its national, cross-screen OTT solution to help advertisers looking to reach highly targeted audiences in streaming environments and through connected TVs (CTV).
News categories: a4, Wael Sabra, Garrett Winkler, Advertising, Big Data, Digital TV, OTT, USA

CBS partners with AI-powered consumer insights platform Canvs
Mar 1, 2019 – CBS (NYSE: CBS and CBS.A) has announced that it will integrate Canvs Surveys, an AI-powered platform to automate the coding of open-ended responses to survey questions. Using Canvs Surveys, CBS can measure the efficacy of ads and benchmark future programs' successes.
News categories: Canvs, CBS, Jared Feldman, Radha Subramanyam, Advertising, Big Data, Digital TV, Worldwide

Linius partners with Hemisphere to build hyper-personalized advertising prototype
Feb 28, 2019 – Linius Technologies (ASX: LNU) has partnered with Hemisphere to build a Hyper-Personalized Advertising Prototype on its SaaS platform. The prototype enables advertisers to deliver and analyze any number of unique ads across any number of customized video streams.
News categories: Linius Technologies, Hemisphere, Chris Richardson, Glyn Beaumont, Advertising, Australia, Big Data, Digital TV, New Zealand, OTT, Worldwide