Big Data (Audience Measurement, Personalisation, Metadata, AI, Content Identification, Ad Insertion)

RTL AdConnect and TVSquared partner on attribution for TV campaigns in Europe
Jan 8, 2020 – TVSquared and RTL AdConnect have partnered to provide RTL AdConnect’s global advertisers with always-on proof of performance across more than 150 TV channels and BVOD (broadcaster VOD) platforms throughout Europe.
News categories: TVSquared, RTL AdConnect, Calum Smeaton, Stéphane Coruble, Advertising, Big Data, Europe

Xandr launches Pause Ads
Jan 7, 2020 – Xandr has announced Pause Ads. These dynamic ad formats complement, rather than disrupt, the viewing experience via the 'pause' button, since consumers only see the ads when they take a break from the content they are watching.
News categories: Xandr, Matt Van Houten, Advertising, Digital TV, USA

Broadcast and cable networks test linear addressable TV ad platform with Nielsen
Jan 7, 2020 – Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.
News categories: Nielsen, Kelly Abcarian, Peter Olsen, Kim Kelleher, Mike Dean, Keith Kazerman, Dan Aversano, Advertising, Big Data, Cable TV, Digital TV, USA

Nexstar Media and Nielsen conclude measurement services agreement
Jan 6, 2020 – Nielsen (NYSE: NLSN) and Nexstar Media Group (NASDAQ: NXST) have announced an agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across the Nexstar Media Group.
News categories: Nielsen, Nexstar, Peter Bradbury, Timothy Busch, Advertising, Big Data, Digital TV, USA

Survey sees streaming subscription fatigue among U.S. consumers
Jan 6, 2020 – 59% of Americans are not willing to pay more than $20 a month for streaming TV services, according to a survey by The Trade Desk. Furthermore, 75% will not pay more than $30 a month. These results suggest a subscription fatigue threshold for TV streaming services.
News categories: The Trade Desk, Brian Stempeck, Advertising, Digital TV, Market Research, OTT, USA

TheTake and LG introduce AI-powered Shoppable TV at CES
Jan 6, 2020 – TheTake has announced the launch of a shoppable video experience through partnerships with LG Electronics and U.S. media companies. Beginning this spring, owners of LG webOS Smart TVs will be able to shop on the partner networks' TV shows.
News categories: TheTake, LG Electronics, WarnerMedia, Michelle Fernandez, Larry Allen, Big Data, CES2020, Digital TV, Set Top Box, Smart TV, USA, UX

Project OAR rolls out technologies and showcases Dynamic Ad Insertion at CES
Jan 6, 2020 – Project OAR has announced a series of updates, putting it on track to complete the first stages of its mission, with consensus reached on specifications, software updates heading for VIZIO Smart TVs and the start of major ad engine integrations.
News categories: Project OAR, Laura Nelson, Dan Aversano, Helen Katz, Zeev Neumeier, Advertising, Big Data, CES2020, Digital TV, USA

Tremor International acquires News Corp's Unruly
Jan 6, 2020 – Tremor International (AIM: TRMR) has reached an agreement with News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) to acquire Unruly, News Corp's programmatic video marketplace. The deal marks the start of a three-year partnership with News Corp.
News categories: Tremor, News Corp, Unruly, Ofer Druker, Rebekah Brooks, Robert Thomson, Norm Johnston, Advertising, Big Data, MnA, Worldwide

Cadent acquires 4INFO
Jan 2, 2020 – Cadent has announced the acquisition of 4INFO to expand its cross-screen solutions for U.S. national advertisers. 4INFO's data activation platform incorporates patented audience graph technology that resolves multiple TV devices back to a household.
News categories: Cadent, 4INFO, Nick Troiano, Tom Cox, Advertising, Big Data, Digital TV, MnA, USA