HbbTV (Hybrid Broadcast Broadband TV) News

ATRESMEDIA and smartclip deepen HbbTV advertising partnership
May 28, 2020 – ATRESMEDIA and smartclip have expanded their strategic agreement to ATRESMEDIA’s Addressable TV portfolio. The biggest priority will be given to roll out full addressability of the traditional broadcast TV ad break.
News categories: smartclip, ATRESMEDIA, Thomas Servatius, Arturo Larrainzar, Advertising, Digital TV, HbbTV, Spain

HbbTV releases HbbTV Conformance Test Suite v2020-1
Apr 6, 2020 – The HbbTV Association has announced the publication of a new version (v2020-1) of the HbbTV Conformance Test Suite. The release contains 2,586 test cases in total, including 177 tests for the new features in HbbTV specification v2.0.2.
News categories: HbbTV Association, Vincent Grivet, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

Fincons Group joins Deutsche TV-Plattform
Dec 5, 2019 – Fincons Group has joined Deutsche TV-Plattform, the German non-profit association whose purpose, since its foundation in 1990, is to introduce, disseminate and further develop digital Television in Germany.
News categories: Fincons Group, Deutsche TV-Plattform, Michele Moretti, Andre Prahl, Germany, HbbTV

Fincons to present Smart Digital Platform compatible with both HbbTV and ATSC 3.0
Nov 13, 2019 – Fincons Group has announced that it will be showcasing its Smart Digital Platform at this year’s HbbTV Symposium and Awards in Athens. The solution is the first to be entirely compatible with both European HbbTV and U.S. ATSC 3.0 standards.
News categories: Fincons Group, Francesco Moretti, Oliver Botti, ATSC, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, USA

TVEkstra and ICAREUS power Addressable TV advertising in Turkey
Oct 24, 2019 – Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled Smart TVs.
News categories: ICAREUS, TVEkstra, Turkuvaz Media, Ciner Media, TV8, Mikko Karppinen, Merve Eraslanoğlu, Advertising, Digital TV, HbbTV, Smart TV, Turkey

Panasonic and M7 launch HbbTV Operator App
Oct 23, 2019 – Panasonic and the M7 Group have announced a partnership to support the HbbTV Operator App specification. As a result of the cooperation, an HbbTV Operator Apps running on Panasonic TVs is available for Diveo in Germany and for HD Austria.
News categories: Panasonic, M7 Group, Apps, Austria, Digital TV, Germany, HbbTV, Satellite, Smart TV

M:tel enables HbbTV services with Castoola
Oct 21, 2019 – Castoola has launched an HbbTV portal developed for M:tel Montenegro. With a press on the red button, M:tel subscribers can enter into a new world of interactivity on TVCG channels. M:tel is the first company in Montenegro to offer this kind of service.
News categories: Castoola, M:tel, Digital TV, HbbTV, Montenegro

Verance brings watermarking to HbbTV
Oct 1, 2019 – Verance has announced plans to bring its Aspect watermarking to HbbTV. Aspect uses Verance’s implementation of the watermarking technologies sanctioned by the HbbTV Association in their 'Application Discovery over Broadband' specification.
News categories: Verance, Joe Winograd, Content Identification, Digital TV, HbbTV, Worldwide

DVB issues RfP for reference DVB-I app for Android and HbbTV
Sep 27, 2019 – DVB has issued a Request for Proposals (RfP) for the development and validation of a reference application for DVB-I. The RfP calls for the delivery of HTML5 and JavaScript code that can run both on Android and HbbTV devices.
News categories: DVB Project, Android TV, Digital TV, HbbTV, HTML5, OTT, Set Top Box, Smart TV