HbbTV (Hybrid Broadcast Broadband TV) News

AdScribe supports Publitalia '80 HbbTV advertising in Italy
Jun 19, 2019 – AdScribe has announced that it has brought targeted advertising to Italian television viewers on compatible HbbTV devices. In partnering with AdScribe, Publitalia '80 is now capable of displaying more creative output to engage brands' customers.
News categories: AdScribe, Publitalia '80, Donal O'Connor, Paola Colombo, Advertising, Digital TV, HbbTV, Italy, UX

SERAPHIC and CVTE offer customisable Freeview Play 4K TV solution
Jun 14, 2019 – CVTE has worked with SERAPHIC to provide a Freeview Play compliant 4K TV solution for smart TV brands targeting the UK market. CVTE and SERAPHIC together offer a customized UI for the TV brands and help them deliver competitive Freeview Play products.
News categories: SERAPHIC, CVTE, Xinwen Xue, Ziyuan Zhong, Digital TV, HbbTV, Smart TV, UK, UX

Intertrust and Vewd introduce content protection for HbbTV
Jun 6, 2019 – Intertrust and Vewd have announced pre-integration of Intertrust's ExpressPlay XCA with Vewd Core, for operator HbbTV deployments. Using the solution, device manufacturers are able to offer a more complete software stack of content protection and HbbTV support.
News categories: Vewd, Intertrust, Frode Hernes, Guido Cugi, Content Protection, Digital TV, HbbTV, Smart TV, Worldwide

HbbTV Association adds seven new members
May 16, 2019 – The HbbTV Association has announced that seven new companies (ARRIS, Irdeto, DATV, Enensys, Fluendo, Samba TV and SmarDTV) have joined the industry association in the past six months.
News categories: HbbTV Association, Vincent Grivet, Digital TV, HbbTV, Worldwide

MPay, MYTV and Coship to develop HbbTV services on DTT in Malaysia
Apr 26, 2019 – ManagePay Systems (MPay) has partnered with MYTV Broadcasting (MYTV) to develop HbbTV services for Malaysia based on DTT set-top boxes (STBs) from Coship. MPay is to develop e-commerce and Fintech services for the MYTV platform, as well as delivering the STBs.
News categories: MPay, MYTV Broadcasting, Coship, Digital TV, HbbTV, Malaysia, Set Top Box, Terrestrial

Telecentras and LG to introduce HbbTV for Smart TVs in Lithuania
Apr 18, 2019 – The Lithuanian Radio and Television Centre (Telecentras) and LG Electronics have agreed a cooperation aimed at introducing HbbTV intended for smart TVs. The launch of HbbTV in Lithuania is scheduled for the first half of this year.
News categories: Telecentras, LG Electronics, Remigijus Šeris, Digital TV, HbbTV, Lithuania, Smart TV, Terrestrial

HbbTV releases Version 2019-1 of the HbbTV Conformance Test Suite
Apr 8, 2019 – The HbbTV Association has announced the release of a new HbbTV Conformance Test Suite. Version v2019-1 is the first one to cover the UHD (Ultra HD) and NGA (Next Generation Audio) features included in the latest version of the specification (HbbTV 2.0.2).
News categories: HbbTV Association, Vincent Grivet, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

Deutsche TV-Plattform publishes requirements for HbbTV 2 terminals in Germany
Mar 27, 2019 – Deutsche TV-Plattform has published minimum requirements for HbbTV 2 terminals for the German market. The specification defines the required technical profile for a range of new services planned by TV channels in Germany starting in the second half of 2019.
News categories: Deutsche TV-Plattform, Digital TV, Germany, HbbTV, Set Top Box, Smart TV

Panasonic launches smart TV with HbbTV OpApp for HD+ in Germany
Mar 20, 2019 – The HbbTV Association has welcomed Panasonic's deployment of the HbbTV OpApp. The OpApp enables users to access the TV service of HD+ on any 2019 Panasonic OLED UHD smart TV sold in Germany, without the need for any additional hardware or smartcard.
News categories: HbbTV Association, Panasonic, HD+, Vincent Grivet, Kai Hillebrandt, Alexander Sacher, Digital TV, Germany, HbbTV, OTT, Smart TV