Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

TV sets still dominate video entertainment consumption
Jan 27, 2020 – Research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. Consumers are also increasing the total amount of time spent watching video.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, USA

MENA SVOD revenues to triple
Jan 27, 2020 – According to Digital TV Research, MENA SVOD revenues will reach $2.97 billion by 2025, tripling between 2019 and 2025. Turkey will grow to $908 million by 2025, with Saudi Arabia adding $563 million and Israel $470 million.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East, OTT

Comcast cable video subscribers down 149,000 in 4Q 2019
Jan 23, 2020 – Comcast (NASDAQ: CMCSA) has reported results for the quarter and year ended December 31, 2019. Over the quarter, at Cable Communications total video customer net losses were 149,000, while at Sky total customer relationships increased by 77,000 to 24.0 million.
News categories: Comcast, Cable TV, Digital TV, Europe, OTT, Results, Satellite, Subscribers, USA

Netflix releases fourth-quarter 2019 results
Jan 21, 2020 – Netflix (NASDAQ: NFLX) has released its fourth-quarter 2019 financial results by posting them to its website. Global paid net additions totaled 8.8m in Q4. During the quarter, the company surpassed 100 million paid memberships outside the US.
News categories: Netflix, Reed Hastings, Greg Peters, Ted Sarandos, Spence Neumann, Digital TV, OTT, Results, Subscribers, USA, Worldwide

U.S. weekly time watching Netflix and Hulu up 20 minutes in 2019
Jan 21, 2020 – In 2019, U.S. consumers watched about 20 minutes more streamed TV content per week on Netflix than they did in 2018. Weekly time spent watching the top two SVOD services rose 7%, growing from 3 hours 45 minutes in 2018 to 4 hours 6 minutes in 2019, according to The NPD Group.
News categories: NPD, Kathi Chandler-Payatt, Digital TV, Market Research, OTT, USA

No growth expected for MENA pay TV revenues
Jan 20, 2020 – According to Digital TV Research, pay TV revenues in the Middle East and North Africa region fell by 12% between 2016 and 2019. Given the hangover from the beIN ban and generally falling ARPUs, revenues in 2025 will still be lower than in 2019.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East

Comscore TV viewing data used to predict advertising audience decline
Jan 16, 2020 – Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
News categories: Comscore, Syracuse University, Julia Johnston, Beth Egan, Advertising, Big Data, Digital TV, Market Research, USA

Majority of U.S. advertisers using Advanced TV solutions
Jan 16, 2020 – FreeWheel (Nasdaq: CMCSA) has announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences.
News categories: FreeWheel, Advertiser Perceptions, Brian Wallach, Advertising, Big Data, Digital TV, Market Research, USA

US broadband households interested in innovative offerings accessed via TV
Jan 16, 2020 – Parks Associates has found that over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling.
News categories: Parks Associates, Steve Nason, Elizabeth Parks, Digital TV, Market Research, USA