Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Apptopia and Braze release state of streaming industry report
Apr 2, 2020 – Apptopia and Braze have announced findings from a joint report on the streaming industry. Disney+ demonstrated that new streaming services can enter a crowded market and be successful, and this year further new streaming services will launch.
News categories: Braze, Apptopia, Myles Kleeger, Adam Blacker, Apps, Digital TV, Market Research, OTT, Worldwide

Omdia cuts 2020 TV shipment forecast by 10 percentage points
Mar 31, 2020 – Omdia has slashed its 2020 global television shipment outlook by nearly 10 percentage points, with the market now expected to undergo a sharp downturn due to coronavirus mitigation measures initiated by governments worldwide.
News categories: Omdia, Paul Gray, Digital TV, Market Research, Smart TV, Worldwide

Comscore research shows continuing surge in U.S. daytime TV viewing
Mar 31, 2020 – New insights from Comscore (NASDAQ: SCOR) reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
News categories: Comscore, Bill Livek, Big Data, Digital TV, Market Research, USA

Asia Pacific set for 417 million SVOD subscribers
Mar 30, 2020 – Despite the negative impact from the coronavirus and the Chinese economic downturn, Asia Pacific will have 417 million SVOD subscriptions by 2025, up from 269 million in 2019, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Asia, Digital TV, Market Research, OTT, Subscribers

Comscore sees notable rise in U.S. streaming usage
Mar 27, 2020 – Research from Comscore (NASDAQ: SCOR) finds that OTT streaming has significantly increased across Connected TVs and streaming boxes/sticks in recent weeks. The higher utilization rates are the latest example of how media consumption shifts are rapidly occurring amid the COVID-19 pandemic.
News categories: Comscore, Bill Livek, Digital TV, Market Research, OTT, Set Top Box, Smart TV, USA

COVID-19 pandemic to reduce global TV brand shipments by 5.8% in 2020
Mar 27, 2020 – In Q1 2020, the TV industry was under pressure both on the production and demand sides. TrendForce has reduced its expectation of global shipments for Q1 2020 to 44.6 million units, down by 8.6% from the pre-COVID-19 prediction.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

Six million viewers for Italy's tivùsat
Mar 27, 2020 – tivùsat has announced that the number of Italians who watch its free satellite television service has reached almost 6 million. Over 150 TV and radio channels are available on tivùsat, 52 of which are in HD quality and 7 in 4K.
News categories: tivùsat, Digital TV, Italy, Satellite, Subscribers

Coronavirus expected to add 5% to global VOD subscriptions in 2020
Mar 25, 2020 – Strategy Analytics has published a forecast for SVOD services taking into account the expected impact of the COVID-19 pandemic. The forecast expects global subscriptions to increase by 5% in comparison to the pre-pandemic model.
News categories: Strategy Analytics, Michael Goodman, Digital TV, Market Research, OTT, Worldwide

COVID-19 response to bolster cloud gaming revenues
Mar 25, 2020 – The need for social distancing and sheltering in home during the COVID-19 pandemic could accelerate the adoption of cloud gaming services among new gamers who are looking for additional sources of entertainment, according to ABI Research.
News categories: ABI Research, Michael Inouye, Apps, Digital TV, Games Console, Market Research, Worldwide