Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Netflix, Hulu user numbers fell as COVID-19 measures were relaxed
Jun 25, 2020 – The surge in users of subscription video-on-demand (SVOD) services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to Strategy Analytics.
News categories: Strategy Analytics, Michael Goodman, David Mercer, COVID-19, Digital TV, Market Research, OTT, USA

DTH free-to-air bouquets spreading across sub-Saharan Africa
Jun 25, 2020 – DTH free-to-air bouquets are spreading across sub-Saharan Africa. These offers, which bundle FTA channels and a set-top box, are currently received by more than 8 million households in the region, according to Dataxis.
News categories: Dataxis, Africa, Digital TV, Market Research, Satellite

Satellite TV gains popularity in Ghana and Nigeria
Jun 25, 2020 – An SES survey has revealed a steady increase in the penetration of satellite TV across Africa. The study shows an increase in SES reach from 33 million African households in 2018 to 35 million households in 2019.
News categories: SES S.A, Clint Brown, Cable TV, Digital TV, Ghana, IPTV, Market Research, Nigeria, Satellite, Subscribers, Terrestrial

Comscore releases 2020 ‘State of OTT’ report
Jun 24, 2020 – The OTT landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the effect of the COVID-19 pandemic on consumer behavior, according to Comscore (Nasdaq: SCOR).
News categories: Comscore, COVID-19, Digital TV, Market Research, OTT, USA

54% of US broadband households now own a smart TV
Jun 24, 2020 – Parks Associates has released a whitepaper which finds more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically.
News categories: Parks Associates, Applicaster, Steve Nason, Jonathan Laor, Digital TV, Market Research, Smart TV, USA

Canada's video entertainment spend expected to rebound in 2021
Jun 23, 2020 – Spending on video entertainment in Canada is expected to shrink by 6% this year, but will bounce back strongly in 2021, expanding by 11% to surpass the success of 2019, according to Futuresource Consulting.
News categories: Futuresource Consulting, Tristan Veale, Canada, COVID-19, Digital TV, Market Research

Pay TV subscribers in Portugal up 160,000 in 1Q 2020
Jun 19, 2020 – According to Anacom, pay TV in Portugal added 160 thousand subscribers in the 1st quarter, corresponding to a 4% increase year-on-year. At the end of March, this type of service had 4.1 million subscribers.
News categories: Anacom, Cable TV, Digital TV, IPTV, Market Research, Portugal, Satellite

Connected TV advertising shows promise in Europe
Jun 18, 2020 – Xandr and IAB Europe have released a report on Connected TV (CTV) in Europe. 58% of respondents reported targeting efficiencies as being a key driver to considering or increasing investment in CTV.
News categories: IAB Europe, Xandr, Marie-Clare Puffett, Austin Scott, Advertising, Digital TV, Europe, Market Research, OTT

Voice Assistants, Operating Systems to disrupt consumer ecosystem
Jun 18, 2020 – As connected tech adoption continues to increase among U.S. households, operating systems (iOS, Android) and the accompanying voice assistants are becoming increasingly important to consumers, according to The NPD Group.
News categories: NPD Group, Digital TV, Market Research, Set Top Box, Smart Home, Smart TV, USA