Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

23% of Malaysian online consumers use illicit streaming devices
Sep 3, 2019 – A study has revealed that 23% of Malaysian consumers use a TV box which can be used to stream pirated television and video content. The boxes allow users to access hundreds of pirated TV channels and VOD content, usually with a low annual subscription fee.
News categories: AVIA, Neil Gane, Content Protection, Digital TV, Malaysia, Market Research, OTT, Set Top Box

TVSquared releases TV ad performance insights from the German market
Sep 3, 2019 – TVSquared has released performance insights on German TV advertising campaigns. The analysis found that Tuesday, especially during midday, was the best for advertisers – generating 10% more TV-driven response than any other day of the week, at a cost-per-response (CPR) 10% below average.
News categories: TVSquared, Mark Hudson, Advertising, Big Data, Digital TV, Germany, Market Research

Global OTT revenues at $68 billion in 2018
Sep 2, 2019 – Global online TV episode and movie revenues reached $68 billion in 2018, climbing from $51 billion in 2017 and up by $30 billion on 2016, according to Digital TV Research. The top five countries commanded 71% of global revenues.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, OTT, Worldwide

DTH and IPTV subscriptions to drive pay TV growth in Malaysia
Aug 30, 2019 – Supported by rising adoption of mobile data, fixed broadband and pay-TV services, the total telecom and pay-TV services revenue in Malaysia is poised to grow at a compound annual growth rate (CAGR) of 2% between 2018 and 2023, according to GlobalData.
News categories: GlobalData, Deepa Dhingra, Digital TV, Malaysia, Market Research

74% of U.S. households have an SVOD service
Aug 28, 2019 – Leichtman Research Group (LRG) has found that 74% of all U.S. households now have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu – up from 64% in 2017, and 52% in 2015.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, OTT, USA

European pay TV revenues up 19% since 2014
Aug 28, 2019 – According to Dataxis, from Q1 2014 to Q1 2019, the total subscription revenues of the direct Pay-TV market in Europe has increased by 19%, reaching 8.9 billion euros in Q1 2019. DTH remains the leading technology.
News categories: Dataxis, Cable TV, Digital TV, Europe, IPTV, Market Research, OTT, Satellite, Terrestrial

Nielsen estimates 120.6 million TV homes in the U.S.
Aug 27, 2019 – According to Nielsen’s National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season. The number of persons age 2 and older in U.S. TV Households is estimated to be 307.3 million.
News categories: Nielsen, Digital TV, Market Research, USA

Futuresource Consulting expects upturn in French TV and video spending
Aug 27, 2019 – Total video entertainment consumer spend is expected to exceed €7 billion this year, making France the third largest video entertainment market in Europe, according to the latest video insights report from Futuresource Consulting.
News categories: Futuresource Consulting, Tristan Veale, Digital TV, France, Market Research, OTT

Pay-TV Innovation Forum reveals LatAm key findings
Aug 22, 2019 – NAGRA (SIX:KUD.S), in partnership with MTM, has released the key findings of the Latin American edition of the 2019 Pay-TV Innovation Forum. The report explores the key trends and developments affecting the region, as well as the challenges and opportunities.
News categories: NAGRA, MTM, Digital TV, Latin America, Market Research