Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

African SVOD revenues to sextuple
Jan 13, 2020 – Digital TV Research forecasts 9.72 million SVOD subscriptions by 2025, up from 2.68 million at end-2019. South Africa (3.24 million by 2025) will remain the subscription leader, with Nigeria (2.14 million) in second place.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, OTT, Subscribers

GTPL Hathway digital pay TV subscribers up 100,000 in 4Q 2019
Jan 10, 2020 – GTPL Hathway Limited (GTPL) has announced results for its third quarter and nine months ended on December 31, 2019. Digital CATV paying subscribers at period-end stood at 7.35 million, up by 100,000 in the quarter.
News categories: GTPL Hathway, Cable TV, Digital TV, India, Results, Set Top Box, Subscribers

2020 will be the year of Direct-to-Consumer OTT video
Jan 8, 2020 – 2020 will represent a profound step toward a future where more OTT content goes Direct-to-Consumer (DTC) and video on demand reaches 900 million subscriptions worldwide, states global tech market advisory firm, ABI Research.
News categories: ABI Research, Michael Inouye, Khin Sandi Lynn, 5G, Digital TV, Market Research, OTT, Smart TV, Worldwide

54% of US homes now have at least one Smart Home device
Jan 7, 2020 – Smart homes have now become the majority in the US. A Strategy Analytics survey taken in Q4 2019 suggests that 54% of homes own at least one smart home device, with the most popular being smart speakers, interactive security systems and smart thermostats.
News categories: Strategy Analytics, Jack Narcotta, Market Research, Smart Home, USA

Survey sees streaming subscription fatigue among U.S. consumers
Jan 6, 2020 – 59% of Americans are not willing to pay more than $20 a month for streaming TV services, according to a survey by The Trade Desk. Furthermore, 75% will not pay more than $30 a month. These results suggest a subscription fatigue threshold for TV streaming services.
News categories: The Trade Desk, Brian Stempeck, Advertising, Digital TV, Market Research, OTT, USA

77% of smart TVs owned by US broadband households now internet connected
Jan 6, 2020 – Parks Associates has announced research showing that more than 70% of US broadband households own at least one streaming entertainment product and 50% own a smart TV, with 77% of those TVs now being connected to the internet.
News categories: Parks Associates, Kristen Hanich, CES2020, Digital TV, Market Research, OTT, Smart TV, USA

Africa to gain 17 million pay TV subs
Jan 6, 2020 – According to Digital TV Research, Africa will have 47.26 million pay TV subscribers by 2025, up from 30.70 million at end-2019. Nigeria will contribute 10 million subscribers by 2025 – having overtaken South Africa in 2020.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Subscribers

U.S. consumer technology sales to hit $422 billion in 2020
Jan 5, 2020 – Skyrocketing popularity of streaming services and wireless earbuds along with 5G connectivity and AI-enabled devices will drive revenue growth for the U.S. consumer tech industry to a record $422 billion in retail revenues in 2020, according to the CTA.
News categories: Consumer Technology Association, Gary Shapiro, CES2020, Digital TV, In-Car, Market Research, OTT, Smart Home, Smart TV, USA

Pay-TV revenues in S. Korea to grow at a CAGR of 0.7% over 2019-2024
Dec 30, 2019 – Total telecom and pay-TV services revenue in South Korea is expected to decline at a CAGR of 0.3% between 2019 and 2024. Growth in mobile data, fixed broadband and pay-TV segments’ revenues will fail to offset other declines according to GlobalData.
News categories: GlobalData, Deepa Dhingra, Digital TV, Korea, Market Research