USA (United States of America) Digital TV News

ATSC expanding video compression options for ATSC 3.0
Mar 15, 2024 – ATSC is working to add the video compression method Versatile Video Coding (VVC) as an option in addition to the HEVC technology used in the current roster of ATSC 3.0 broadcast standards.
News categories: Advanced Television Systems Committee, Madeleine Noland, ATSC 3, Content Distribution, Digital TV, Media Player, USA

SLING TV launches free classic arcade games
Mar 6, 2024 – SLING TV has announced the launch of a free games experience, Arcade. Subscribers and users can now launch and play games in Arcade while simultaneously watching TV.
News categories: SLING TV, Play.Works, Gary Schanman, Jonathan Boltax, Digital TV, Gaming, Streaming, USA

Sinclair & APTS offer free ATSC 3.0 channel hosting for public TV stations
Mar 13, 2024 – Sinclair (NASDAQ:SBGI) and APTS have said that, in markets where Sinclair has deployed ATSC 3.0 and a public TV station has not, it will provide free carriage of a virtual channel for the station.
News categories: Sinclair, APTS, Rob Weisbord, Patrick Butler, ATSC 3, Content Distribution, Digital TV, USA

Free viewing increases lead over SVOD
Mar 13, 2024 – According to Omdia, the number of SVOD services per home has declined in a number of markets for the first time. Simultaneously, free video stacking is still on the rise.
News categories: Omdia, Maria Rua Aguete, Brazil, Digital TV, France, Germany, Market Research, Spain, Streaming, UK, USA

DoubleVerify and NBCUniversal launch program-level measurement
Mar 12, 2024 – DoubleVerify and NBCUniversal have announced an expanded partnership to provide program-level measurement on over the top (OTT) devices, including Connected TV (CTV).
News categories: DoubleVerify, NBCUniversal, Mark Zagorski, Dominick Vangeli, Ryan Eusanio, Advertising, Big Data, Digital TV, Streaming, USA

Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories: Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA

Top U.S. pay-TV providers lost 5 million subscribers in 2023
Mar 8, 2024 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,035,000 video subscribers in 2023, compared to a net loss of about 4,590,000 in 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

DISH Media expands addressable TV footprint to include Philo
Mar 6, 2024 – DISH Media (NASDAQ: SATS) has partnered with Philo to offer advertisers access to Philo inventory, expanding its addressable footprint beyond DISH TV and SLING TV for the first time.
News categories: DISH Media, Philo, David Antonelli, Reed Barker, Advertising, Digital TV, Streaming, USA

Brightcove to power MotoAmerica Live+ streaming service
Mar 5, 2024 – Brightcove (NASDAQ: BCOV) is the official streaming provider for MotoAmerica, powering the live and video-on-demand (VOD) capabilities of the MotoAmerica Live+ streaming service.
News categories: Brightcove, MotoAmerica, Marc DeBevoise, Chuck Aksland, Content Distribution, Digital TV, Streaming, USA, Worldwide