USA (United States of America) Digital TV News

Comscore and MediaMath offer programmatic contextual ad targeting
Dec 3, 2020 – Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.
News categories: Comscore, MediaMath, Rachel Gantz, Anudit Vikram, Advertising, Big Data, Digital TV, USA

Discovery announces global launch of discovery+
Dec 2, 2020 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced the launch of discovery+, its non-fiction streaming service, debuting in the U.S. on January 4, 2021. The service will launch with a partnership with Verizon. Global rollout has already begun.
News categories: Discovery, Inc, Verizon, David Zaslav, JB Perrette, Ronan Dunne, Digital TV, India, Ireland, OTT, UK, USA, Worldwide

FreeWheel and NBCUniversal automate linear ad decisioning
Dec 2, 2020 – FreeWheel (Nasdaq: CMCSA) has announced a linear/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new AutoScheduler technology.
News categories: FreeWheel, NBCUniversal, Dave Clark, Ryan McConville, Advertising, Big Data, Digital TV, USA, Worldwide

Local broadcasters collaborate to launch NextGen TV in Florida
Dec 1, 2020 – Local TV stations in Florida have banded together to launch NEXTGEN TV along the gulf coast. WMOR-TV will serve as the host station for NEXTGEN TV signals from WMOR-TV, WFTS-TV, WFLA-TV, WTSP-TV, and WTVT-TV.
News categories: Pearl TV, Anne Schelle, ATSC 3, Content Distribution, Digital TV, USA

61% of US broadband households subscribe to two or more OTT services
Nov 23, 2020 – According to Parks Associates, 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. 45% subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

NEXTGEN TV launches on local TV in Norfolk, VA
Nov 20, 2020 – Four local TV stations in Norfolk, VA, including WAVY-TV (NBC), WVBT and WNLO-CD (FOX), and WTVZ-TV (MyNet), have begun broadcasting with NEXTGEN TV. BitPath led the planning process and coordinated efforts for the stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Nielsen unveils new ID resolution system
Nov 19, 2020 – Nielsen (NLSN) has unveiled an ID resolution system that will underpin its measurement products in a cookieless world. Nielsen will continue to deliver people-based measurement even as existing identifiers can no longer be relied upon.
News categories: Nielsen, Mainak Mazumdar, Advertising, Big Data, USA, Worldwide

Amagi helps BUZZR unify broadcast and streaming operations
Nov 18, 2020 – Amagi has announced that it has enabled BUZZR to transition to cloud-managed broadcast operations. BUZZR has integrated its broadcast workflows, across over-the-air, cable and OTT, onto a single unified platform.
News categories: Amagi, BUZZR, Srinivasan KA, Mark Deetjen, Content Distribution, Digital TV, USA

Parks Associates reveals top 10 U.S. SVOD services for 3Q 2020
Nov 18, 2020 – Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA