USA (United States of America) Digital TV News

Subscriptions now account for nearly 86% of US internet TV and movie spending
Sep 17, 2019 – New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all U.S. internet spending on TV and movies.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

NBCUniversal streaming service to be called 'Peacock'
Sep 17, 2019 – NBCUniversal has announced 'Peacock' as the name for its new streaming service. Peacock rolls out in April of 2020 with over 15,000 hours of content and takes center stage at the end of July during the 2020 Summer Olympics.
News categories: NBCUniversal, Peacock, Bonnie Hammer, Digital TV, OTT, USA

Vizio adds additional Alexa capabilities to SmartCast TVs
Sep 17, 2019 – VIZIO has announced support for new Alexa voice features on VIZIO SmartCast TVs. With the latest update, users can now use Alexa to search for movies or shows by title, genre, or cast members – just by using their voice and a nearby Echo device.
News categories: VIZIO, Bill Baxter, Digital TV, Smart Home, Smart TV, USA

Amazon Prime Video to be made available on Altice One
Sep 16, 2019 – Altice USA (NYSE: ATUS) and Amazon (NASDAQ: AMZN) have announced plans to launch Amazon Prime Video on the Altice One entertainment and connectivity platform, providing access to the entire Prime Video catalog, for Altice’s Optimum and Suddenlink customers.
News categories: Altice USA, Prime Video, Hakim Boubazine, Andrew Bennett, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA

Eutelsat selected by Orby TV for new U.S. DTH satellite service
Sep 13, 2019 – Eutelsat (Euronext Paris: ETL) has been selected by Orby TV for capacity on the EUTELSAT 117 West A satellite. The agreement was announced at IBC 2019 following Orby TV’s recent launch across the lower 48 continental United States.
News categories: Eutelsat, Orby TV, Mike Antonovich, Content Distribution, Digital TV, IBC2019, Satellite, USA

Comcast Spotlight launches self-service TV ad buying platform
Sep 11, 2019 – Comcast Spotlight has announced the launch of Comcast Spotlight TV Ad Planner. This alternative to traditional TV ad buying allows small businesses and local advertisers to plan, design and manage advertising campaigns with a few clicks of a mouse.
News categories: Comcast Spotlight, Hank Oster, Maria Weaver, Laurie Johnson, Advertising, Cable TV, Digital TV, USA

Comscore aligns CTV audience segments with IAB Tech Lab guidelines
Sep 11, 2019 – Comscore (NASDAQ: SCOR) has announced that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
News categories: Comscore, Adobe, Google, Oracle, IAB Tech Lab, Rachel Gantz, Keith Eadie, Deepti Bhatnagar, Veronica Ahern, Dennis Buchheim, Advertising, Big Data, OTT, USA

Imagine taps AWS to power OTT Monetization Service
Sep 11, 2019 – Imagine Communications has announced that core functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by AWS. Imagine is collaborating with MOBITV to incorporate content monetization.
News categories: Imagine Communications, Amazon Web Services, MOBITV, David Heppe, Khawaja Shams, Bill Routt, Advertising, Content Distribution, Digital TV, IBC2019, OTT, USA, Worldwide

Global pay TV subscriptions up, revenues down
Sep 11, 2019 – Digital TV Research forecasts 60 million additional pay TV subscribers between 2018 and 2024 to take the global total to 1.08 billion. China will provide 19 million and India 26 million. The US will lose 14.4 million pay TV subscribers.
News categories: Digital TV Research, Simon Murray, China, Digital TV, Germany, India, Russia, Subscribers, USA, Worldwide