ADB Group delivers a mid-period business update

GENEVA — Advanced Digital Broadcast Holdings S.A. (SIX: ADBN) reported today an update on the development of its business.

The Group’s business was sound during the third quarter of 2009. The margins and profitability ratios continue to be in line with expectations. The top line growth remains lower compared to previous years, as indicated in the full-year guidance. The Group also enjoys a strong financial position maintained throughout the quarter. The demand from cable and satellite segment remains strong, with the demand from terrestrial segment picking up and IPTV starting to follow. The customer trend of shifting towards high-end product continues. Respectively, the high-definition products contributed a significant majority of the product sales, with PVR set-top boxes forming a clear majority of the products sold. The Group continues in its dominant position as the leader in hybrid technology: most of the product sales today come from either hybrid or hybrid ready set-top boxes.

In the area of business development, the Group recorded the following achievements during the third quarter of 2009:

• The Group will deliver high-end IPTV set-top boxes to Altibox AS in Norway.
• The Group announced the launch of its first high definition interactive digital terrestrial (DTT) set-top box for the Italian retail market that will allow Italian football fans to watch Serie A in high definition as well high definition programs broadcast in the switch-off areas. The ADB set-top boxes will support the Mediaset Premium Pay TV service.
• The Group is delivering a state-of-the-art hybrid high-definition set-top box for ITI Neovision, one of its top ten customers. This new set-top box will include access to a broader range of channels in high definition, VOD and gaming whilst allowing consumers to watch their videos stored on a range of networked devices through the TV screen, while internet connectivity will enable them to view internet content and access social networking sites.
• The Group will deliver its digital terrestrial set-top box to Spanish company, Ikusi. The deal marks a milestone for both companies as it will be the very first product launched in the Spanish market for DTT pay services and will thus set the standard to follow for this market.

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