weComm to power miniV mobile TV service in China

weComm will be providing the rich media mobile client technology used to deliver interactive Mobile multimedia audio visual broadcasting, VOD and lottery services for miniV.tv in China

LONDON — miniV.tv, the first commercially available interactive mobile video service has been set up in China to deliver Linear TV streams, Lottery and VOD services through mobile handsets.

weComm, a leader in interactive mobile solutions has been selected by miniV.tv to be the technology partner to provide the applications software platform that powers a broad range of compelling end user services starting with live TV, lottery betting and video streams of news, sports, finance, and entertainment content.

The service, which is built on weComm’s wave On-Demand Mobile Application Platform™, is due to launch in October and is expected to quickly grow to reach one million subscribers.

miniV.tv will utilize weComm’s solution to deliver initially VOD, Live TV streams, and Lottery services, and will quickly extend to deliver a variety of additional interactive applications.

“We have ambitious plans to create the first and leading interactive Mobile TV service in China. Those plans required the selection of a proven technology partner that could provide a flexible platform for a whole range of services from special produced content for mobile audio visual broadcasting, lottery, to shopping and interactive user generated content. The ability to keep the services refreshed via rapidly deployed spotlight services across the broadest range of handsets was a crucial factor in our selection process.” said miniV.tv CEO Eila Chin.

weComm’s wave platform uses a client-server infrastructure to deliver high-quality, interactive mobile data services optimized to all major mobile operating systems. The technology delivers content and applications to handsets on-demand, giving the richness and interactivity of an on-device application combined with the flexibility and freshness of an online service.

Steven Tan, VP Business Solutions, weComm, said: “miniV.tv’s goals map directly to the mass device support and feature benefits of using weComm’s platform for mobile application delivery and makes full use of wave’s robust and scalable application platform. We are delighted to be partnering with miniV.tv in the deployment of this exciting breakthrough service in China.”