Dreamer Adds Set Top Box Interactivity to Blu-ray Disc Players

Dreamer to Demo Patented “Thin Client” Approach at CES 2010 that Expands Blu-Ray Disc Player Functionality to VOD, Online Shopping, Casual Gaming and Open Apps Marketplace

BURBANK, Calif. — 2010 International CES — Dreamer Corporation, a leader in interactive TV platforms, today revealed plans to demo its Internet connectivity solution and BluTV interactive television service at CES 2010 from January 7 – 10 in booth 10045. Dreamer’s disruptive technology transforms CE devices, such as Blu-ray players, into HD set-top boxes that are capable of delivering unlimited services to the TV. The embedded Dreamer BluTV service offers content owners an opportunity for global distribution directly to the consumer’s living room, without any third party involvement. Access to content channels can be made available through a disc or through devices that adopt the embedded BluTV service.

The possibilities for interactive content and services distributed through the BluTV portal and Dreamer are virtually limitless. The unique capabilities of the Dreamer software makes it possible to deliver much more than Video-On-Demand (VOD) services, transforming every Blu-ray player into an open applications marketplace, a gaming platform and a portal for unlimited eCommerce services. All of these offerings can be personalized by geographic region or even by specific players and Blu-ray Discs, giving content owners a dedicated, customizable channel directly into consumers’ living rooms through a device already in widespread use.

“At-home media consumption patterns are rapidly evolving, with consumers blending online video viewing habits alongside traditional disc-based formats,” said Dr. Won Baek, CEO and President of Dreamer. “BD-Live enables limited online interaction for consumers, but Dreamer greatly expands the promise of extended Blu-Ray content without excruciating load times every time the disc is read. Our BluTV platform also establishes an open applications marketplace for Blu-ray disc players, allowing content owners to reach consumers with widgets and tools that enhance and extend the entertainment experience.”

Dreamer transforms Blu-ray Disc players into a full-featured HD set-top box, making it easy for consumers to browse, search and watch interactive content on their TV screens. The process is invisible to consumers and eliminates the need to add additional devices to their living rooms. Dreamer can be easily embedded on Blu-ray player chipsets through a small 100KB code, offering manufacturers a simple and affordable solution for adding connectivity to their devices. The Dreamer code pulls the content and services from a cloud-computing platform, allowing every application to load as fast as a Web page. This enables content owners to seamlessly update the channel at any time without any impact on the consumer experience.

“With Blu-ray Disc player adoption already outpacing initial growth patterns for VHS and DVD player purchases, Dreamer is the perfect solution to further extend the retail appeal of Blu-ray Disc players,” said Perry Weinstein, general manager of Dreamer. “Our easy-to-use menu-based interface presents a familiar approach to consumers, but the underlying technology empowers content companies and CE manufacturers to easily expand and update content sent to consumers’ living rooms. With Dreamer and BluTV, content owners will no longer be limited to offering only video/audio on demand (VOD) services. The Dreamer platform makes it possible to deliver product catalogs, e-commerce applications, casual games, social networking, advertising, web portals and much more, exponentially expanding the home entertainment experience through one simple and affordable device.”