Dailymotion Announces Broadband TV Advertising Formats

Clickable TV ad formats and TV landing pages provide a consistent, multi-screen advertising experience across Internet TV platforms, the Web and mobile video

PARIS — Dailymotion, one of the largest Web video sites in the world, announced interactive advertising formats for Dailymotion’s broadband TV and IPTV channels. The announcement follows the successful launch of Dailymotion’s iPhone app and expands Dailymotion’s successful ad-supported content strategy to all three screens.

The newly-launched Dailymotion ad formats bring the rich, interactive experience of Web advertising to Internet connected TVs. Based on success of Web-based formats, the TV advertisements, delivered via a Web ad server, provide an easy transition for advertising looking to transition to multi-screen advertising campaigns with made-for-TV interactive capabilities.

The advertising formats include the following:

• Home page skinning and branded loading page
• Clickable IAB-compliant banner ads
• Clickable toaster-into-video ads
• In-stream video advertising including pre-roll, post-roll, mid-roll on ‘continuous play’ of lists
• Clickable ads can link to a branded, TV-friendly landing page with information and videos

In the last several years, Dailymotion has announced several IPTV and Internet-connected TV deals including Dailymotion channels on Verizon FiOS and Sony BRAVIA Internet Link products in North America and an IPTV channel in France through the SFR-neufbox network. This year at CES, Dailymotion will be announcing a series of new broadband TV-platform partnerships designed to greatly increase Dailymotion’s penetration into the connected-TV digital living room.

“Multi-screen advertising will unlock enormous opportunities for our advertisers. Our approach is to make the transition to connected TV and mobile advertising simple and effective, allowing marketers to speak to our audience with one voice across multiple platforms,” said Joy Marcus, General Manager of Dailymotion US. “This approach also allows us to continue to provide quality ad supported content to our users wherever they want it.”