Swisscom TV adds 44k subscribers in 4Q09

Thursday, February 18th, 2010 

BERNE — Swisscom (Swiss: SCMN) has released its Annual Report for 2009.

Number of Swisscom TV customers virtually doubled

The combination of innovative services, good customer service and high network quality helped Swisscom attract a large proportion of new subscribers to Swisscom TV, DSL broadband access and mobile telephony in 2009. The number of Swisscom TV customers almost doubled in the space of a year to end 2009 at 230,000.

Swisscom TV customers (thousands):

              2008                2009
------------------  ------------------
 Q1   Q2   Q3   Q4   Q1   Q2   Q3   Q4
---  ---  ---  ---  ---  ---  ---  ---
 64   80   95  118  139  165  186  230

Environmentally-friendly products

Customer network devices: In collaboration with Motorola and the Federal Office for Energy, Swisscom successfully developed the first prototype for an IPTV set-top box at the end of 2008 which uses less than three watts of power in standby mode, and this figure is to be reduced to one watt by 2011.

Furthermore, all Swisscom TV customers are offered a power strip or remote control socket so that they can completely switch off their set-top boxes and modems.

Italy IPTV platform

Fastweb has adopted a comprehensive approach to IPTV which utilises the advantages of its high-performance IP network, thanks to which 80% of the company’s broadband customers are able to receive high-quality video. The IPTV platform is an in-house development on which Fastweb has been working since 2000.

Initially, the solution offered only a video-on-demand service. New retail and business-to-business services were subsequently added to keep pace with current business requirements. Retail offerings comprise around 200 IP broadband channels and the full range of DTT-on-air services, more than 15,000 on-demand content offerings, an electronic programme guide, a network video recorder and a catch-up TV service, video-on-demand and pay-per-view, interactive gaming, Internet mail, HDTV, a home media centre and a recommendation service. In terms of business-to-business, the platform provides a wholesale service to Sky (since 2007) and Mediaset (since 2009).

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