EchoStar Europe Enables Media Ubiquity at Cable Congress 2010

EchoStar Europe (Stand #6) Will Demonstrate the Benefits of a Broadband-Enabled, Multi-Device, Content-Delivery Strategy to Cable Operators at Cable Congress 2010 in Brussels

STEETON, UK — EchoStar Europe (NASDAQ: SATS), a leading developer of added-value, connected-device solutions to the digital television industry, announced today that it will focus on enabling operators to deliver content on a multi-device stage at Cable Congress 2010, Brussels. EchoStar Europe’s latest fully integrated SlingLoaded™ place-shifting and home networking platform will feature alongside a complete range of advanced set-top boxes (STBs) and digital video recorders (DVRs) for cable operators.

EchoStar Europe will demonstrate products that enable operators to capture customers cost effectively and to grow ARPU by delivering multiple revenue enhancing services. In partnership with Sling Media, Inc., EchoStar Europe will showcase its latest fully integrated SlingLoaded product platform. The products have been specifically developed to bring the benefits of market-tested place-shifting and home-networking technology to the digital TV market, allowing consumers to watch television on any broadband-enabled device.

Rick Smith, vice president of Sales and Marketing at EchoStar Europe, commented, “This is an exciting time for the cable industry — technologies such as DOCSIS® 3.0 will provide the potential for operators to optimise high bandwidth broadband service delivery”. Smith continued, “We see an opportunity for cable operators to seize the initiative and ensure that customer demand for flexible and personalised content viewing are met by employing services such as place-shifting and home networking”.

Show highlights include:

• Live showcase of the SlingLoaded 600 series — this flexible product platform is EchoStar’s latest fully-integrated SlingLoaded unit that enables operators to deliver a compelling TV Everywhere strategy. Through SlingLoaded, consumers can watch TV from any location inside or outside the home, on any Sling-enabled device including mobile phones, laptops and ancillary television sets. The solution presents operators with the ability to develop new revenues while providing their customers with greater flexibility to embrace on-the-move lifestyles.
• Live demonstration of the HDC-600 series — this unit is EchoStar’s flagship platform for cable operators. The unit offers a wealth of flexibility including either a DOCSIS®-enabled return path or an IP-based high-speed, high-bandwidth return channel. The product also supports both broadcast and two-way/interactive cable services, such as video-on-demand, as well as DVR features. The unit is compatible with the industry’s leading middleware solutions including MHP software and offers a graphically rich and enhanced user-friendly EPG designed to navigate content delivered from multiple sources.
• Live demonstration of the cost effective C-200 digital converter STB — enabling cable operators to employ a fast, efficient and cost effective migration strategy for converting existing analogue subscribers to digital television services.

Visit EchoStar Europe at stand #6 and or contact mark.goodburn@echostar.com to book a personal product demonstration.