At Cabsat MENA 2010, E-Vision explores 3D TV with LG; launches new EPG

Unveils Interactive Electronic Programme Guide (EPG), New TV Menu & Targeted Messaging

DUBAI — E-Vision, part of Etisalat and the leading cable TV provider in the region, today announced the launch of new exciting interactive services offering customers the ability to plan their television viewing in addition to alternatives for customer communication at the Cabsat MENA 2010 exhibition. Starting today, customers can experience the new Interactive Electronic Programme Guide (EPG) and the new user-friendly TV Menu to enjoy a great television experience. The Targeted Messaging service on the other hand will provide a powerful and precise customer communication tool.

E-Vision is also planning to expand its services with its High Definition (HDTV) channels growing from the current nine channels being offered to about 20 channels by the end of 2010. In addition, E-Vision is also exploring the new 3D TV technology to offer UAE residents the latest in TV viewing experience. This year at CABSAT 2010, E-Vision jointly with LG Electronics will be showcasing the 3D TV experience.

E-Vision’s Videoclub – the Video-On-Demand(VoD) service will offer customers over 500 hours of premium content categories spreading across movies, TV series, Kids shows and various other content from around the world in order to cater to a varied audience. E-Vision will also provide its customers with five catch up TV channels that will offer them the opportunity to enjoy their favorite TV programs which they might have missed.Customers can thus watch these programmes conveniently anytime they want with all the VOD features such as fast-forward, fast-rewind, pause and play.

The Interactive Electronic Programme Guide (EPG) will provide a view into programme highlights and timings across more than 200 channels for the first time in the UAE. The Interactive EPG will provide information on programme schedules for a period ranging from 3 days to 1 week. It will thus provide a convenient planning mechanism for customers who have busy lifestyles so that they can decide on their entertainment options during the week so that they don’t miss their favorite programmes.

E-Vision also unveiled its Targeted Messaging service to offer a direct messaging mechanism for customer communication. The service is highly versatile and can be used to send messages to groups down to one individual and across any segment in terms of population, ethnicity or geographical area. Using this service, E-Vision can now create a customized message for any audience size based on the smart card for each customer which is associated with a unique account. The service can also be used by a potential advertiser or company to create targeted messaging for a chosen segment.

According to Humaid Rashid Sahoo, CEO, E-Vision, “We want to improve the television viewing experience by providing our customers flexible navigation through the enormous amount of choice and diversity of programming they enjoy today. We plan to expand our HD service and also explore the development in 3D world. Our customers will surely benefit from the Interactive EPG which is a powerful tool that will make it easier for our customers to find what they’re looking for and discover new content in the process. The Video on demand service with catch up TV features will give customers the complete control. Moreover, the Targeted Messaging service will give the customer a regular update on the new channels updated, updates on the services, new promotions/offers.”

E-Vision is the leading regional source to offer over 300 TV channels, in 21 different languages, ranging from sports to movies, from documentaries to music and kid’s channels. E-Vision’s product line-up includes 15 premium packages from all the major TV providers like OSN, ART, Pehla, Firstnet, TFC, Pinoy Plus and many more, in addition to the E-Vision Basic package.