Pirelli Broadband unveils Set Top Box powered by Intel Atom Processor CE4100

Tuesday, March 23rd, 2010 
Pirelli Broadband logo

MILAN — Pirelli Broadband Solutions, a leading supplier of IP Set Top Boxes and Customer Premises Equipment for the connected home and office, today unveiled the P.VU3000I a High Definition Set Top Box platform for hybrid IPTV application powered by the Intel® (NASDAQ:INTC) Atom™ Processor CE4100.

The P.VU3000I Set Top Box family is designed for a new generation of usage scenarios that converge premium digital TV from broadcast and IP channels, with Over The Top (OTT) and personal media sharing use cases.

When used with the Pirelli’s Epicentro™ software framework, the P.VU3000I becomes a platform that allows service providers to extend the level of engagement with end users by involving contributions from third parties – such as applications and widgets – within the controlled and fully managed architecture provided by the Pirelli remote management back-end technology.

“The use of a high performance chipset such as Intel® Atom™ Processor CE4100 allows the set top box to exploit at best the capabilities of the Epicentro framework” said Francesco Schiavinato, Chief Operating Officer, Pirelli Broadband Solutions.

The Intel® Atom™ Processor CE4100 (formerly codenamed “Sodaville”) is the first 45nm consumer electronics (CE) system-on-chip based on the Intel® Atom™ core and popular Intel® architecture. Developed for Internet-connected consumer electronics (CE) products such as optical media players, connected CE devices, advanced set-top boxes and digital TVs, the Intel® Atom™ Processor CE4100 is based on the same low-power core found in Intel® Atom™ processors. The Intel® Atom™ Processor CE4100 media processor combines leading-edge CE features for high-definition video support, home-theatre quality audio and advanced 3-D graphics, with the performance, flexibility and compatibility of hardware and software based on Intel architecture.

Pirelli will be showcasing its set top box portfolio at the IPTV World Forum, London, 23-25 March.