Cox Communications to Join in Delivering USA's First Live 3D Television Broadcast From Augusta National Golf Club and the Masters Tournament

ATLANTA — Cox Communications announced today that customers across the country will have exclusive access to the innovative 3D coverage of the Masters Tournament next week from Augusta National Golf Club. Beginning on April 7, Masters 3D programming can be viewed on 3D-capable television sets and will be available at no additional cost to Cox Advanced TV customers with an HD or HD/DVR receiver.

Live 3D coverage will take place starting Wednesday, April 7, 3-5PM ET, with the Par 3 Contest and continue with the Masters Tournament Thursday, April 8 through Sunday, April 11 with two hours each day (live tournament coverage starts at either 4PM ET or 5PM ET each day). In addition to the 3D channel, customers can access Masters content via the On DEMAND library on Channel 1.

The same live 3D coverage will be available on Masters.com and available to those with 3D capable computers.

Multiple 3D cameras will be placed strategically throughout the course at Augusta National, with a focus on the second nine. Viewers will be better able to depict the many subtleties and elevation changes of the course’s grounds.

“Cox is excited to offer our customers access to this innovative television event, bringing our customers the latest in video technology,” said David Pugliese, senior vice president of marketing. “The Masters in 3D is available exclusively to cable customers, making it even clearer why Cox is the best choice for entertainment and communications services.”

Cox customers will need a 3DTV and a Cox HD or HD/DVR receiver to access the 3D programming. The TV manufacturer’s specified 3D glasses will also be required to view the content in 3D. The receiver must be connected to the 3DTV via HDMI. Those customers will then be required to tune to a specific channel and change the setting on their 3DTV to 3D format or 3D mode.

In addition to the 3D channel, customers can access Masters content via the On DEMAND library on Channel 1. Content includes:

• Two-hour blocks of 3D content – replays of every day’s 3D telecast
• Daily highlights in 3D available the day after the live exhibition
• Masters Moments – See golfing greats at the Masters from the 1950s through the 2000s
• 2009 Masters Film – 60 minute film chronicling last year’s tournament
• 2009 Par-3 Contest – replay of the Par 3 Contest held during the 2009 Masters Tournament
• BBC Masters Anthology – 60 min unreleased anthology of the Masters

Cox has offered 3D programming to its customers previously, and plans to offer more 3D content in the near future.