Global Digital TV Subs to Reach 887 Million by 2014

Strategy Analytics to Formally Announce 2010 Estimates at Analyst Breakfast

LAS VEGAS — The number of digital television subscribers worldwide will grow from 484 million in 2010 to 887 million by 2014, according to estimates released today by Strategy Analytics. The results of the global forecast, to be published later this week, will be formally announced at an analyst breakfast presented in conjunction with The NAB Show’s Info-Session conference program, currently underway in Las Vegas.

On a regional basis, Asia Pacific will post the highest growth in the next five years, and will represent over half of worldwide digital subscriptions by 2014. Cable continues to be the dominant television viewing platform, however over two-thirds of subscriptions worldwide still use analog. This is expected to change rapidly, with digital cable households outnumbering analog starting in 2012. As countries roll out their respective Digital Switchover (DSO) programs, the relative importance of Digital Terrestrial Television (DTT) as a primary viewing platform will likewise increase.

While the majority of digital subscriptions today are analog, the balance is about to change, according to the Strategy Analytics Multiplay Market Dynamics (MMD) service.

“We expect to see a digital inflection point in 2013, with digital subscriptions outpacing analog for the first time,” said Piper. “Much of this growth will be fueled by the increased availability of Digital Terrestrial Television (DTT), as well as a stepped-up transition from analog to digital cable.”

The presentation breakfast, “Broadcasting in Turmoil: Recession, Recovery and Online Disruption,” provides a unique opportunity to hear an objective market view from some of the industry’s leading analysts. The event is free of charge, however space is limited and registration is required.

Event: Strategy Analytics Breakfast at NAB: “Broadcasting in Turmoil: Recession, Recovery and Online Disruption”

Date: Tuesday, April 13, 2010, 7:30AM Breakfast & Registration; 8:00AM Presentation

Las Vegas Convention Center, Room S225, South Hall Upper Level