On Digital Media Contracts Three Transponders on ASTRA

Monday, April 19th, 2010 

Launch of TopTV in May 2010 / 55 new channels for South African viewers

JOHANNESBURG & LUXEMBOURG — SES ASTRA, an SES company (Paris:SESG)(LuxX:SESG), announced today that it has signed a capacity agreement with South African pay-TV operator On Digital Media (ODM) for three transponders on its ASTRA 4A satellite, and has also contracted to provide the related broadcasting services via its affiliate ASTRA Platform Services.

ODM will use the capacity on ASTRA 4A to deliver TopTV, a new pay-TV bouquet that will be offered to South African viewers starting in May. In 2007, ODM was one of the four consortia that have been awarded a broadcasting license by the Independent Communications Authority of South Africa (ICASA). ODM is 20 percent owned by SES ASTRA.

ASTRA 4A carries six transponders for the African market covering Southern Africa from Nigeria to Cape Town. The contract with ODM brings the total capacity contracted on this satellite to five transponders, with ETV and Globecast previously having signed one transponder each.

Ferdinand Kayser, President and CEO of SES ASTRA said: “We are very pleased that ODM has chosen ASTRA to broadcast its new and exciting channel bouquet to the South African market. ASTRA is known for decades for its excellence in Direct-to-Home (DTH) broadcasting and related services. We are therefore ideally positioned to support the launch of this new market entrant by delivering infrastructure and broadcast related services. We are confident that the new pay-TV offer will increase choice and variety in the South African market, and we wish ODM success.”

Vino Govender, CEO of ODM, said: “With a staggered launch from May 2010, TopTV has recognised the need for value through choice TV, and as a result will offer different pay TV packages which have been created to meet the needs of subscribers with quality programming at affordable rates. TopTV will offer up to 55 channels at prices ranging from 99 to 249 Rand per month covering a broad variety of genres including general entertainment, news, sport, movies and gospel, to name a few. With our differentiated multi-channel subscription TV service, we will significantly expand the viewing choices for a larger portion of the population in South Africa.”