Widevine Video Optimization and DRM for DISH Network TV Everywhere™ ServiceMonday, May 3rd, 2010
Widevine’s Adaptive Streaming and Digital Rights Management Technologies to Deliver the Highest-Quality Entertainment Experience
SEATTLE, WA — Widevine, a provider of digital entertainment solutions, today announced it has been selected by DISH Network L.L.C. (NASDAQ:DISH) to provide adaptive streaming, virtual DVD-like “trick play” and digital rights management (DRM) for the pay-TV provider’s TV Everywhere™ service.
Widevine’s video optimization and DRM platform will ensure that DISH Network customers viewing their live and on demand shows throughout the home with TV Everywhere™ receive the highest-quality entertainment, while at the same time ensuring that DISH Network programming is securely delivered wirelessly to any device anywhere in the home.
“We are excited to partner with Widevine to bring TV Everywhere™ to our customers,” said Bruce Eisen, vice president of Online Content Development and Strategy at DISH Network. “With Widevine’s Hollywood studio-approved DRM and video optimization technologies, DISH Network customers will have the freedom to watch their favorite programming throughout their home and on the go via a multitude of devices.”
“DISH Network continues to launch cutting edge services to remain at the forefront of multi-channel video programming and Widevine is pleased to be part of this endeavor,” said Brian Baker, CEO, Widevine. “Widevine’s video optimization and DRM will ensure that DISH Network customers enjoy the high-quality experience that they have come to expect from DISH Network.”
The Widevine platform is deployed by major Internet content services and large cable, satellite and telecommunication companies launching strategies to help consumers watch their TV programs anywhere. The company’s software platform optimizes the entertainment experience for content delivered over any network to any device. The solution is natively supported in nearly all major brands and types of network-connected consumer electronics including televisions, Blu-ray players, mobile devices, gaming systems and more.