Bluestreak Technology Selected by Bouygues Telecom to Power Bbox IPTV Interface and Widget Framework

IPTV Subscribers Gain Fast Access to News, Sports, Weather, Stocks, Entertainment Gossip, Traffic, and Horoscopes Using Bluestreak Technology’s Flash®-based Platform

MONTREAL — Bluestreak Technology Inc., the leader in open Flash® platforms for wireless and wired devices, today announced that French network operator, Bouygues Telecom, selected the company’s MachBlue™ platform to power the next-generation interface for Bouygues Telecom’s popular Bbox IPTV. The new IPTV interface, which launched beginning of June, gives consumers a visually rich and intuitive portal and entertainment programming guide created using Flash® technology. Future releases of the Bbox interface will include a Media Center as well as a Widget Framework for accessing news, sports, weather, traffic, entertainment gossip, stocks, and horoscopes using the TV.

“The newest release of our Bbox IPTV interface makes it easier than ever before for our customers to access rich content and personalize their IPTV viewing experience,” said Yann Loussouarn, Services Marketing Director, Bouygues Telecom. “Bluestreak Technology’s proven platform and extensive experience delivering Flash-based solutions to top tier network operators worldwide directly contributed to the success of this recent launch. Together we are delivering the future of IPTV interfaces to the market today.”

Bouygues Telecom will deploy the complete Bbox TV interface in three stages:

• Home Portal and EPG – Currently available, the new Bbox TV home portal offers a more intuitive and fluid portal than previous Bbox versions with greater customization options available for the consumer. It is accompanied by an interactive entertainment programming guide (EPG) which allows consumers to search for programs by scrolling through a mosaic of tiles that display each channel’s programming.
• Widget Framework – Deploying at the end of summer, the upcoming widget framework will offer consumers the ability to access seven widgets that deliver popular Internet content to the consumer directly on their television. This content will include information such as news headlines, sports scores, weather forecasts, traffic reports, entertainment gossip, stocks, and horoscopes. More widgets will be added in the future.
• Media Center – Deploying in the fall, the new Media Center function will allow consumers to view their favorite photos, videos and music using their Bbox TV. Consumers will be able to insert a USB or external hard drive to upload their multimedia content.

The entire solution is based on Bluestreak Technology’s Flash®-powered MachBlue Platform. By leveraging MachBlue, Bouygues Telecom was able to deploy a visually rich and intuitive IPTV interface across all environments, deployed for all customers through software upgrades. MachBlue also enables Bouygues Telecom to tap into the over two million Adobe® Flash developers in the market today to make new widgets rapidly available to consumers in the future.

“With the launch of this new, Flash®-powered IPTV interface, Bouygues Telecom is setting themselves apart in the IPTV market,” said Dominique Jodoin, Bluestreak Technology CEO and President. “The slick user experience and rich widget content coupled with Bouygues’ direct marketing will prove successful. We are pleased to have met Bouygues Telecom’s renowned high expectations in terms of user experience and quality of service to deliver a solution in a very competitive and mature market.”