MediaTek Integrates RoxioNow Into Chipset for Blu-ray Disc Players and HDTVs

Tuesday, June 29th, 2010 
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Sonic’s Premium Entertainment Platform Continues to Expand Connected CE Device Reach

NOVATO, Calif. — Sonic Solutions® (Nasdaq: SNIC) today announced the availability of the RoxioNow™ premium entertainment platform on MediaTek’s (TPE: 2454) advanced Blu-ray Disc SoC solutions as well as HDTV solutions. The integration will enable consumers to instantly stream a broad catalog of premium digital entertainment on next-generation devices from a range of manufacturers*.

“Digitally delivered entertainment has become a must-have feature for connected devices,” said Minto Yu, spokesperson of MediaTek. “With integrated support for services powered by RoxioNow, our BD as well as HDTV solutions combine the best in high-definition picture and audio enjoyment with a vast library of entertainment delivered instantly via the web.”

“Our collaboration with MediaTek, a technology leader and major CE industry supplier, provides us with a tremendous opportunity to further expand our footprint on mobile devices,” said Mark Ely, Executive Vice President, Strategy, Sonic Solutions. “Sonic is creating a vast network of connected consumer electronics that are compatible with RoxioNow powered services and provide consumers a far more flexible and convenient digital entertainment experience.”

The RoxioNow platform serves a broad range of premium content, including new movies and next-day TV programs, to a growing, multi-manufacturer ecosystem of home and mobile electronics including PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smartphones, and mobile media devices. The platform enables retailers and consumer electronics companies to participate in the entertainment supply chain, add value to product offerings and form ongoing relationships with customers. “Powered by RoxioNow™” stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite device and, through the RoxioNow online entertainment locker, the flexibility to playback content ordered on additional consumer electronics devices. RoxioNow powers digital entertainment delivery for a range of companies including Best Buy, Blockbuster, Dell, HP, Kmart, Lionsgate, and Sears, and is available on a broad variety of consumer electronics devices.