Sorenson Spark Provides its Video Decoder to LGs Full Line of Mobile Phones

Wednesday, July 28th, 2010 
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Sorenson Spark Video Decoder Enables Mobile Devices to Playback Largest Installed Base of Internet Video

SAN DIEGO — Sorenson Media today announced that LG Electronics (LG) has licensed the Sorenson Spark video codec to enable their full line of mobile devices to access the broadest selection of videos on the Internet.

With this license, the Sorenson Spark decoder will provide LG’s mobile consumers access to the widest and deepest base of online video content, including hundreds of millions of videos inaccessible through any other codec. The Sorenson Spark codec was the first codec used in Macromedia Flash, now Adobe Flash. It is the most widely deployed video codec on the Internet and powers many of the videos on YouTube, the volume leader in online video streaming.

“LG is a clear leader in the worldwide mobile communications market, and we are pleased that the Sorenson Spark codec will now be included in its mobile video offering,” said Douglas Cebik, director of business development for Sorenson Media. “With video becoming such an essential part of every mobile device, it is important that end users have access to all the content the Internet has to offer, included those videos encoded exclusively via Spark.”