Trident Unveils New Digital Televisions From AOC for the Brazil Market

Wednesday, August 11th, 2010 
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The New AOC Digital TVs Target the Brazil Market with Superior Picture Quality, Stylish New Design and Innovative Features

SUNNYVALE, Calif. — At the ABTA Conference this week in Sao Paulo, Brazil, Trident Microsystems, Inc. (NASDAQ: TRID), a leading provider of set-top box and TV semiconductor solutions, announced that the Trident HiDTV™ PRO-SX solution has been selected by AOC to power four new AOC digital TV models (the D26W931, D32W931, LC32W053 and LC42H053.) The new AOC TVs, which are being showcased in the Trident booth number C3, provide full support for the ISDB-Tb Brazilian H.264/AAC DTV broadcasting standard and deliver vivid and brilliant video images by taking advantage of Trident’s patented DCRe™ technology.

“Brazil’s large population provides enormous opportunities for digital TV providers and we are committed to working with both the Brazil-based TV OEMS such as AOC and the large global OEMs that also service this growing regional market,” said Dirk Wieberneit, senior vice president and general manager of the Trident TV Business unit. “We are pleased to provide AOC with superior picture quality and a flexible platform, including Trident ISDB-Tb broadcast software for quicktime-to-market and product differentiation, and we hope to share in their success in the future.”

“We chose the HiDTV Pro-SX because it delivered the most flexible software architecture for adding new features and provided the best consumer viewing experience with vivid and crystal clear images,” said Aguinaldo Silva, R&D Director at AOC. “Furthermore, the Trident team was wonderful to work with as we tailored these TVs specifically for the Brazilian market and we anticipate much success as our country continues its rapid transition to digital TV services.”

About the HiDTV PRO-SX

The HiDTV™ Pro-SX is Trident’s 8th generation all-in-one system-on-chip digital TV engine and includes all the key functions needed for both high-quality digital and analog TV broadcasting with minimum external components. Key features of the HiDTV Pro-SX include H.264 multifunction video decoder, first generation of Enhanced Super Resolution, Native Image Detection, noise reduction while retaining image details, scaling for smoother arches and curves and crispier edges, SVG Lite user interface, and Trident’s first multi-standard video decoder supporting MPEG-2, MPEG-4, and H.264.

The HiDTV Pro-SX features Trident’s superior DCRe technology that brings high-performance video processing with vivid and brilliant video images. The SOC accomplishes the best cost-performance by integrating not only the major IP’s but also key interface functions based on a complete system design perspective.

Product Availability

The AOC D32W931 model TVs are available today and the D26W931 model will be available at the end of August and early September 2010. The AOC LC32W053 and LC42H053 model are scheduled to be available at the end of September and beginning of October 2010.