Zappware to Introduce Flux Lite Cloud-Based iDTV Platform at IBC2010

HASSELT, Belgium — Zappware, a leading developer of off-the-shelf and custom-designed interactive digital television (iDTV) solutions for operators and broadcasters, will introduce Flux Lite, the company’s first cloud-based, thin-client application, at IBC2010. Ideal for operators looking to deploy newer services to a large installed base of older set-top boxes (STB), to subscribers’ connected TVs, or to boxes containing HTML browser capabilities, Flux Lite offers operators enormous flexibility in the level of service offered to keep pace with rising consumer demand for value-added services.

The Flux Lite platform, enabled by patent-pending technology within Zappware’s iView engine, maintains the bulk of its processing power on the operator’s head-end servers, and requires very little processing in the STB on the client premises. Software installed in the STB runs the application from the server and provides the viewer access to services such as video on demand, personal video recording and advanced electronic programming guides. And, because the application is running in a central location, updates and communications can be issued quickly and consistently.

“The introduction of a cloud-based application like Flux Lite increases the range of options operators have in deploying interactive TV services to their subscribers,” said Patrick Vos, Zappware’s CEO. “Now, Zappware can offer next-generation services and iDTV options to operators and allow the operator to also deploy essential parts of those new services to an already installed base of older STBs, allowing for a smoother migration to a new range of advanced STBs. In addition, using Flux Lite, operators might also opt to deploy essential parts of these services ‘over the top’ to connected TVs or other consumer devices at the subscribers homes.”

At IBC, Zappware will be demonstrating Flux Lite’s electronic program guide on connected TVs and STBs. Visitors to the stand will experience how Zappware is enabling any operator to improve subscriber satisfaction and reduce churn by leveraging the technology that consumer electronics manufacturers are now integrating into televisions.

“As more and more services become popular, operators need ways to stay competitive and are not always in a position to rebuild their networks or deploy new equipment into their customers’ homes,” continued Vos. “A thin-client application like Flux Lite gives our clients enormous flexibility to make the right decision, at the right time.”