DivX and Arcelik A.S. to Distribute DivX Plus™ HD Certified TVs in Europe

Friday, September 3rd, 2010 
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DTVs to be available in 5,000 stores in Turkey and 500 other exclusive stores in 20 countries worldwide

SAN DIEGO — DivX, Inc. (Nasdaq: DIVX), a leading digital media company connecting people and entertainment, and Arcelik A.S. a leading European TV manufacturer, today announced a new partnership to distribute DivX Plus HD Certified digital TVs (DTVs) in Europe. Through the terms of the partnership, Arcelik’s new Arcelik, Beko and Grundig-branded DivX Plus HD Certified TVs will be available this fall in 5,000 stores in Turkey and 500 other exclusive stores in 20 countries worldwide. The TVs will power the playback of DivX Plus HD video using the MKV container, enabling consumers to enjoy videos at HD resolutions up to 1080p in the DivX® format using the TV’s USB slot.

Arcelik A.S. is a leading household appliances manufacturer in Turkey. The company engages in the production, marketing and after sales services of consumer durables and consumer electronics. Arcelik A. S. has 11 production plants in Turkey, Romania, Russia and China, sales and marketing organization in 18 countries and 10 brands (Arcelik, Beko, Grundig, Altus, Blomberg, Elektra Bregenz, Arctic, Leisure, Flavel and Arstil). The Company provides products and services to its consumers in more than 100 countries. The line up of Arcelik, Beko and Grundig-branded HD TVs with DivX Plus HD certification all include high end technology with brilliant colour reproduction, maximum picture sharpness and a high contrast factor.

DivX Plus HD Certification is the premium level of certification available from DivX, optimized for consumer electronics products and supports the playback of all content created with DivX software. DivX Plus Software allows users to create and playback H.264 video in an .mkv file container. DivX Plus HD Certified devices will playback all previous versions of DivX video and DivX Plus HD video files with the .mkv file extension and AAC audio created with third-party tools.

Known for great performance, visual quality and interoperability on any DivX Certified® device, DivX provides consumers with a comprehensive digital media solution supporting the majority of high-quality Internet video on their TVs or other consumer electronics devices. In addition, DivX also supports the secure playback of major Hollywood titles from major studios, and many online movie download sites now distribute Hollywood content in the DivX format worldwide.

“DivX has seen great momentum as we expand DivX Plus HD technology worldwide with leading consumer electronics partners such as Arcelik A.S.,” said Malachi Bierstein, Director and General Manager, EMEA at DivX. “We are especially pleased to announce that Arcelik A.S’s new line of TVs are expected to be the first in Europe to include DivX Plus HD playback in more than 5,500 retail stores around the world.”

“As the first to offer DivX Plus HD in digital TVs in Europe, we are excited to bring DivX’s revolutionary new MKV HD video playback technology to our award-winning TVs,” said Christian Struck, Director of Brand Management, Grundig Intermedia GmbH. “The DivX brand is very well known throughout Europe, and adding DivX Plus HD Certification will help us enhance our home theater experience for our customers.”