Irdeto Partners with Bluestreak Technology, APRICO Solutions and Axel Springer at IBC 2010 to Demonstrate a New Interactive Social TV Experience

Peer Recommendations to Revolutionize Content Consumption; Social TV Will Drive New Revenue Streams and Customer Retention for Operators

AMSTERDAM, the Netherlands — Irdeto (JSE: NPN), the global leader in securing and delivering premium content and digital assets, said today that Social TV, or personal TV, will be a critical factor in helping pay-TV operators to create new revenue streams and retain their customers in the face of increasing competition.

As consumers spend more time simultaneously using TV and Internet in the home, content providers have the opportunity to tailor future media recommendations to the consumer’s individual content preferences and identify upcoming content trends. Taking advantage of the rise of online social networking platforms and connected devices, operators can further monetize their assets by helping consumers make the bridge between their connected life and TV viewing habits.

Analyst firm Gartner states that social networks have become a critical, but underutilized, aspect of the media marketing process, with the majority of consumers relying to some extent on social networks to guide them in their purchase decisions. Capturing and feeding this intelligence back into content buying, programming and marketing decisions will make it possible to continuously improve user experience and drive new revenue streams.

“Social platforms are starting to replace traditional electronic programming guides as consumers lean toward engaging with personal channels that they trust for content discovery and recommendations,” said Daniel Thunberg, Vice President of Marketing at Irdeto. “Operators must maximize the opportunities presented by peer-influenced viewership, particularly in today’s competitive market where new Internet content platforms like Google TV, YouTube and others provide the consumer with a social and interactive viewing experience.”

In a world that Irdeto has coined Media 3.0, content providers must deliver the highly personalized, individual viewing experience across multiple screens that consumers now demand. Irdeto is helping its customers deliver this through its secure content management solutions that provide both the content and the custom recommendation APIs to tailor the user experience based on consumer behavior patterns.

At IBC 2010, Irdeto will partner with Bluestreak Technology, a leader in delivering rich media experiences on embedded devices, APRICO Solutions, a leading provider of recommendation and targeting technologies, and Axel Springer Digital TV Guide, a leading expert in the provisioning of EPG, editorial guidance and targeted advertising services, to demonstrate how operators can rapidly deliver an interactive user experience and optimize it for each device. The demonstration will showcase a new interactive Social TV experience that unites televisions with connected devices, such as the iPad, Connected TV and Set Top Boxes. Illustrating how to create personal TV channels for consumers based on their TV viewing patterns, Irdeto makes it easy for friends and communities to share recommendations and interact in real-time as they watch shows and communicate across connected devices, Set Top Boxes, Over the Top and hybrid devices. Please visit Irdeto at IBC booth 1.D51 or APRICO Solutions at booth 1.A81a for a demonstration.