DivX Expands Presence in China through Partnership with Konka

Thursday, November 4th, 2010 
DivX logo

New Line of Konka DTVs will be DivX Certified® for High-Quality Playback of Internet Video and Hollywood Movies

SAN DIEGO and SHENZHEN, China — DivX®, a division of Sonic Solutions® (Nasdaq: SNIC), and Konka Group (SHE: 200016.SZ), a leading global TV manufacturer, today announced a new partnership in which Konka will integrate DivX® technology into its line of 2010 digital TVs (DTVs). The agreement covers all levels of DivX certification, including DivX Plus™ HD — the premium level of DivX Certification for MKV playback.

Konka is the latest in a series of Chinese digital television manufacturers to adopt DivX technology. Illustrating the strong value of DivX video playback in the Chinese digital television market, DivX now works with the top three TV manufacturers in the region.

“DivX has an extremely well known brand that is synonymous with high-quality video,” said Lin Gaike, Vice President of Konka Group. “Our collaboration with DivX will enable Konka to expand and enhance the ‘Wang Rui’ feature set and continue to evolve the consumer viewing experience.”

One of the largest DTV manufacturers in China, Konka has over 50 subsidiaries and an international business network that covers more than 100 countries and regions. DivX will be integrated into Konka’s ‘Wang Rui’ LED 98 series of smart TVs, which feature a nano-LED display with 12-bit second-generation color-wheel technology, providing rich color performance. The addition of DivX certification will enable users to playback high-quality DivX videos purchased from major online retailers through a USB drive.

Known for great performance, stunning visual quality, and interoperability on any DivX Certified® device, DivX provides consumers a comprehensive digital media solution that supports the majority of high-quality Internet video on TVs and other consumer electronics devices.

“Our latest agreement with Konka is another example of the interest and traction we are experiencing with Chinese consumer electronics manufacturers,” said Matt Milne, Executive Vice President and General Manager, DivX. “We are pleased that Chinese consumers will now have even more ways to enjoy stunning DivX video playback on their digital televisions.”

DivX creates, distributes, and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment — the PC, television, and mobile devices. Over 300 million DivX devices have shipped into the market worldwide from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.