Samsung Expands Blu-ray and Companion Set-top Box Lineup

New Blu-ray Player and Companion Box Enabling Google TV Unveiled at iCES 2011

LAS VEGAS — 2011 International CES — Today at the International Consumer Electronics Show, Samsung Electronics Co, Ltd. (KRX: 005930, 005935; LSE: SMSN, SMSD), unveiled a new Blu-ray player and companion box enabling Google TV, as part of its ongoing smart TV product offerings.

As part of Samsung’s continued roll-out of smart TV products and services, Samsung’s new Blu-ray player and companion box enabling Google TV lets consumers surf the Internet on their TV screens just as they would on a computer including the ability to update social networks, track fantasy football scores, check e-mail and more.

Seamlessly integrating web content into a traditional TV watching experience, Samsung’s new Blu-ray player and companion box enabling Google TV feature an Android based platform, which will include a variety of Internet services for consumers. In addition, a special Google TV remote control will provide users with a full QWERTY keypad and voice search supported through an internal microphone.

Sitting at the heart of Samsung’s smart TV home digital entertainment, the new Blu-ray player and companion box enabling Google TV will be on display at CES Booth #11033 throughout the show. The new devices are expected to be available at retail by 1st half, 2011.