NDS and DOXTV Deliver Push VOD and DVR Services to China Cable NetworkWednesday, February 16th, 2011
- Hainan Cable (China Cable Network) selects NDS and DOXTV for Push VOD and DVR services
- NDS solutions deployed include VideoGuard® , MediaHighway®, and XTV™ DVR technology
- Partnership provides Hainan Cable subscribers with access to 1,500 hours of HD content
BEIJING, China — NDS Group, the leading provider of technology solutions for digital pay-TV today announced that it is working with Chinese TV service provider DOXTV, to launch a range of value-adding services including HD Push Video-On-Demand (VOD) and Digital Video Recording technology (DVR) for China Cable Network subscribers in Hainan province.
Hainan Cable have selected a host of NDS solutions including VideoGuard® conditional access, MediaHighway® set-top box software and XTV™ DVR technology with Push VOD functionality. The operator is also deploying an Electronic Programme Guide (EPG) developed by NDS and DOXTV.
With consumers demanding more sophisticated TV viewing, NDS XTV DVR technology, already deployed in 35 million homes globally, will provide Hainan Cable subscribers with advanced functionality, including the ability to simultaneous record two programmes or watch one whilst recording another and schedule to record an entire series with the ability to pause live TV and fast forward or rewind recorded content. XTV is already integrated with more than a dozen STBs and multiple chipset vendors, reducing the time to market and cost for operators.
Wang Gang, Vice General Manager, Hainan Cable, said: “As a leading supplier of pay-TV solutions and with a proven track-record in China, NDS is the natural choice to enable us with the technology to enrich our subscriber offering. We are confident that the partnership will enable us to deliver a truly compelling service.”
The partnership with NDS and DOXTV will bring 1,500 hours of HD content from major international studios, exclusive to DOXTV in China, to Hainan Cable through the new Push VOD service. DOXTV holds the rights to a broad array of blockbuster movies, popular series, and educational content — both international and local — in standard definition and HD.
Sue Taylor, Senior VP, GM, and MD of Asia Pacific, NDS, said: “The cable industry in China is embracing the marketing opportunities presented by DVR and Push VOD services, and consumers are demanding more content with new functionality. Offering the latest premium HD content with these new services will help Hainan Cable to expand its subscriber base and increase revenues.”