New Media Legend Picks Eutelsat to Launch 'Scene' TV Platform for Russian Satellite Homes

Wednesday, February 23rd, 2011
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From 36degrees East Video Neighbourhood

PARIS — New Media Legend, one of Russia’s principal suppliers of uplink services for pay-TV platforms and channels, has selected the 36degrees East satellite neighbourhood operated by Eutelsat Communications (Euronext Paris: ETL) for a new broadcasting platform providing Russian and international channels to complement the NTV Plus and Tricolor TV platforms. Following the signature of a long-term contract with Eutelsat, the new participation programme, called Scene, is using two transponders at 36degrees East.

The launch of Scene adds further impetus to the 36degrees East neighbourhood that New Media Legend describes as Russia’s ‘most popular satellite TV position’. Over seven million homes in Russia as far as the Urals are already equipped with antennas pointing to 36degrees East for Direct-to-Home reception of the NTV Plus and Tricolor TV platforms. Scene is opening a new opportunity for channels, that already include NHK World TV and Europa Plus TV, to reach into Russia’s vibrant TV market.

Commenting on the launch of Scene, Slava Isakovich, CEO of New Media Legend said: The contact signifies a new step in our longstanding relationship with Eutelsat. It will provide us with the opportunity to meet the buoyant channel demand for satellite capacity serving Russia and tap into satellite TV homes. Scene will make it possible for the audience of Eutelsat’s W4 and W7 satellites at 36degrees East to access about 25 new channels.”

Andrew Wallace, Eutelsat Chief Commercial Officer responded: “This new contract further anchors satellite as the leading multi-channel platform in Russia, ensuring that homes in populated and less populated regions have access at the same pace to the benefits of channel diversity and digital quality. We are delighted to see the increasing popularity of our 36degrees East neighbourhood in Russia and to be New Media Legend’s chosen satellite partner for this new venture.”