Viaccess & Orca Offer Advanced Rights Management and Content Discovery solutions for IPTV, Hybrid TV and OTT DeploymentsWednesday, March 16th, 2011
Technologies presented address the key challenges of offering a successful four screen content strategy, blending IPTV services with Over-the-Top content
PARIS — Viaccess, a France Telecom (Paris: FTE; NYSE: FTE) group company and leader in conditional access and DRM systems and owner of Orca Interactive an innovation leader in IPTV & OTT middleware and Content Discovery, provides solutions to protect and enhance the value of content services leveraging various delivery networks and content available from increasing sources.
At IPTV World Forum, held on March 22-24 in London (Booth 123), Viaccess & Orca will present key technologies to help Content Services Providers extend their services to new delivery channels and multiple screens, as well as offer a differentiated content experience. Viaccess & Orca are focusing on offering scalable and flexible rights management solution and an intuitive Content Discovery solution, together ensuring a unified and rich user experience across the various delivery networks and video screens. The companies will demonstrate FRM (Flexible Right Management) and COMPASS eXplore, a unique Content Discovery concept through multi-screen use cases combining TV, smartphones, PC and tablets.
As viewers’ consumption habits evolve, and content is served and consumed on a variety of devices, and via different methods and networks, Content Services Providers must address the complexity of this landscape and deliver a truly differentiated user experience. Viaccess has been involved in the challenges of content delivery over IP networks for several years. On top of content protection solutions for hybrid content delivery architectures, Right management schemes must now address more and more use cases and business models, and the huge amounts of content available for viewers call for a more intuitive and relevant approach to make the right content is presented to the right audience.
Based on feedback from the field, a unique “eXplore” mode of the COMPASS Content Discovery Platform was developed by Orca Interactive, a Viaccess owned subsidiary.
Offering viewers an enriched experience and a compelling way of exploring content, based on a variety of ‘content tracks’, COMPASS eXplore lets users enjoy and immerse themselves in the Discovery experience on the way to finding the right content to watch. By selecting their personal track, users will view their recommended content through different lenses, based on personal preferences, social input, popular options, special offers and coupons, up-to-date information on their favorite actors and more. Complementing the fast retrieval of content through COMPASS’ personalized recommendations and search, COMPASS eXplore offers a more leisure-like and enjoyable experience, allowing each user to spend more time exploring and learning about available content options. For Services Providers this creates a wealth of opportunities to exploit a highly engaging experience to retain subscribers and drive new revenues.