SoftAtHome Chooses Bluestreak Technology to Help Television Operators Deploy Digital Home Services

Etisalat Selects Joint Solution to Deliver IPTV, VoD, DLNA, OTT and 3rd Party Applications to its Subscribers

MONTREAL & PARIS — IP&TV World Forum 2011 — CTIA WIRELESS 2011 — Bluestreak Technology (Canada) Inc., a proven leader in delivering software presentation solutions on multi-screen wireless and wired embedded devices, today announced that its MachBlue™ Classic Flash®-based platform was selected by SoftAtHome, a software provider of home operating platforms that help service providers deliver convergent applications for the digital home. SoftAtHome will leverage the Bluestreak Technology platform to deliver next generation digital home services, including IPTV, DVB-T2, Video On Demand (VOD) services, content sharing through DLNA, Over-The-Top (OTT) services, games and multiple 3rd party applications to its TV operator customers. The first company to deploy the joint solution is Etisalat, the Middle East’s leading and largest telecoms group.

SoftAtHome provides a software platform and APIs that enable service providers and 3rd party developers to create innovative and convergent applications for the digital home by combining services such as voice, video, security, network access, connectivity or management, and deploying them across different devices in the home including set-top boxes (STBs), Home Gateways (HGW) and connected TVs. In particular, those services can be deployed on STBs and connected TVs using HTML or Flash technologies. Bluestreak Technology’s MachBlue Classic platform extends the rich graphics that Flash is known for on the Web with the customization options necessary to overcome the unique hardware, software, and memory constraints of different set-top boxes.

“By combining Bluestreak Technology’s ability to optimize Flash-based experiences for any embedded device with SoftAtHome’s technology, we can provide digital TV operators with the flexibility they need to rapidly deploy next generation TV services and digital home services today,” said Michel Degland, CEO of SoftAtHome. “Our customers want to deliver a consistently engaging television experience to their viewers, regardless of the device. Integrating partner technology, like MachBlue Classic, into the SoftAtHome Operating Platform makes it easy to accomplish this task and to accelerate time to market for our customers.”

Bluestreak Technology and SoftAtHome integrated their platforms to simplify the deployment of new television services across a wide variety of set-top boxes. Customers who deploy the joint solution can now offer a consistently high-end user experience to their subscribers, regardless of the limitations of their individual television system.

“We are pleased to be working with SoftAtHome and their customers to universally usher in the latest technology and services for HDTV and VOD subscribers,” said Dominique Jodoin, Bluestreak Technology president and CEO. “In the last year alone, Bluestreak Technology has deployed our solutions on several million set-top boxes and we look forward to partnering with a leader in digital home technology, like SoftAtHome, to improve the television viewing experience for many more consumers in the months ahead.”