Hisense Selects Trident's Connected DTV Solution for New TVs Targeting the Japanese Market

Trident’s HiDTV Pro-SA1 Delivers the Standards Support, Picture Quality, Connectivity and Price Point for Next Generation Digital Televisions

SUNNYVALE, Calif. — Trident Microsystems, Inc. (Nasdaq: TRID), a leading provider of set-top box and TV semiconductor solutions, today announced that its HiDTV Pro-SA1 system-on-a-chip (SoC) has been designed into Hisense’s newest line of affordable and feature rich Connected TVs for the Japanese market. Representing the first Hisense-branded TV to be sold in Japan, the new Hisense Connected TVs take advantage of Trident’s low cost, exceptional picture quality, internet-ready platform, and support for the Japanese ARIB digital TV (DTV) standard.

“Trident is honored to power Hisense TVs with a system-on-a-chip that brings superior picture quality and internet connectivity to price competitive TVs,” said Philippe Geyres, CEO of Trident. “We are pleased to support Hisense in the demanding Japanese market.”

“By partnering with Trident, we can essentially support any DTV standard in the market and grow our business by delivering the best products at very cost competitive price points,” said Jianchun Zhang, Multimedia R&D Center VGM at Hisense Electric Co., Ltd. “In addition, we found that the HiDTV Pro-SA1 not only excels in picture quality and connectivity, but also delivers outstanding audio that will enhance the overall consumer TV viewing experience of our customers.”

About the HiDTV Pro-SA1

The HiDTV PRO-SA1 SoC includes all key functions needed for both high-quality digital and analog TV broadcasting with minimal external components – delivering a very competitive cost-performance BOM. The HiDTV PRO-SA1 has integrated two MIPS32® microprocessors running at 350MHz, a programmable transport stream de-multiplexer and a high-performance 2D graphics engine.