Actions Semiconductor Expands Product Offering with the Introduction of New Series 28 Products

ZHUHAI, China — Actions Semiconductor Co., Ltd. (Nasdaq: ACTS), one of China’s leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip (SoC) and multimedia digital signal processing (DSP) solutions for portable consumer electronics, today announced the introduction of its new Series 28 product family. Following a successful sampling program and positive customer response, the new Series 28 product family is moving into volume production with selective customers in the second quarter of 2011.

With this latest product introduction, Actions is bringing a compelling product offering to the portable media player (PMP) market. With the full spec of 1080P (1920*1080 pixel) video engine plus HDMI Transmitter (HDMI Tx) built-in, Series 28 allows the user to enjoy a variety of high definition content on a portable device or through television. The flash engine has also been equipped with more features than previous generations. Like a feature rich smart phone, Series 28 can perform interactive animation, such as background wall paper, usually offered on the Android operating system. Additionally, more flash games can be enjoyed on the Series 28 platform. Together with the 32-bit central processing unit (CPU), simulated 3D graphic processing unit (GPU) and 720P digital video (DV) recording functions, Series 28 provides a superior performance to cost ratio for PMP applications.

“Our goal is always to provide a powerful platform with differentiated features and cost-competitive total solution,” stated Mr. Niccolo Chen, CEO of Actions Semiconductor. “With the friendly software development kit, our customers can easily configure the Series 28 platform as a PMP, a Game console or a multimedia DV. In addition to the built in power management unit (PMU) and HDMI Tx, the Series 28 product family also supports DDR2 memory and the latest TLC NAND Flash under 40-bit ECC architecture to achieve the best cost structure at the system level. With its many advantages, Series 28 has captured interest from both China-based and international customers.”