Charter Reaches 1 Million Mark for EBIF-Enabled Digital Set-Top Box DeploymentTuesday, May 10th, 2011
Enhanced interactivity on TV sets comes to more consumers in Charter markets
ST. LOUIS, Missouri — Charter Communications, Inc. (NASDAQ: CHTR) the nation’s fourth largest cable operator, serving more than 5 million U.S. customers, has deployed more than one million EBIF-enabled digital set-top boxes in nearly all its communities utilizing Cisco Systems (NASDAQ: CSCO) set-top boxes. With EBIF (Enhanced TV Binary Interchange Format), Charter has taken major steps in advancing interactivity on TV sets.
Charter worked closely with Concurrent (NASDAQ: CCUR) and FourthWall Media in the EBIF platform’s rollout and validation. FourthWall Media supplied its standards-based, I05-compliant EBIF Platform and User Agent, and Concurrent provided overall program management and back-end reporting technology.
“EBIF is driving advanced applications and services that are important to consumers and to Charter,” said Jim Heneghan, President, Charter Media. “We’re pleased to have successfully deployed FourthWall’s EBIF platform to our customers with Cisco set-tops and to have achieved this important milestone. Concurrent and FourthWall Media were key to our successful deployment and delivery of a universal platform to advertisers and programmers.”
Charter’s milestone is part of an industry-wide goal to bring application development and distribution for advanced advertising, t-commerce and interactivity enhancements on national cable networks to fruition.
“FourthWall Media is thrilled to see our EBIF User Agent and Platform Server working in so many Charter households,” said Tim Peters, FourthWall CEO. “Charter is among many cable operators successfully deploying EBIF technology, and we look forward to further collaboration with Charter and Concurrent.”
“We are pleased to have joined forces with FourthWall Media in providing Charter with an EBIF solution combined with our cross services data platform enabling advanced interactive applications and advertising capabilities,” said Paul Haddad, Concurrent senior vice president, Media Data and Advertising Solutions. “FourthWall Media is a recognized leader in EBIF technology and when combined with our proven track record in the media data arena, the result is an exciting, powerful partnership that benefits our industry and the customers we serve.”