Thailand's Largest Pay-TV Operator TrueVisions Selects NDS

LONDON — NDS Group, the leading provider of technology solutions for digital pay-TV, today announced that it has been selected by TrueVisions (SET: TRUE), Thailand’s largest pay-TV operator, to secure and enable next-generation hybrid services for its subscribers.

The solutions selected by TrueVisions will enable it to securely engage and maintain viewer interest with new TV features and services. NDS VideoGuard®, the world’s leading pay-TV security solution which currently protects over $50 billion worth of revenue for pay-TV operators globally, will enable TrueVisions to achieve maximum revenue potential, particularly in the expansion of their HD services and hybrid set-top box (STB) deployment.

NDS MediaHighway®, the enabling technology for over 180 million devices, will lay the foundation for advanced services such as NDS XTV™ digital video recorder (DVR) functionality, an adaptable user experience based on the NDS EPG Framework™ and hybrid features including access to an IP enabled Video On Demand (VOD) library through an inbuilt browser.

Thiti Nantapatsiri, Managing Director, TrueVisions, said: “We pride ourselves on the breadth and quality of both our international and local content, so it is important to implement market-leading technology to protect our TV offering and enhance our TV experience with next-generation services. NDS has a proven track-record in securing and enabling the major pay-TV platforms around the world, so it is the natural choice, as part of TrueVisions HD, multi-play and our group’s convergence strategy.”

The first operator in Thailand to offer both cable and satellite pay-TV services, TrueVisions offers a range of options for subscribers from basic tier to premium content, including exclusive rights to English Premier League content in Thailand, and three HD channels.

Sue Taylor, Senior VP, GM and MD Asia Pacific, NDS, said: “We are proud to be securing Thailand’s number one pay-TV platform, TrueVisions, and look forward to helping them address their needs in this rapidly changing industry.” She added, “With the reassurance that its platform remains protected, TrueVisions is now able to focus on providing subscribers with best in class experiences through world-leading functionality and services such as VOD and DVR technology from NDS.”

The suite of technologies selected by TrueVisions will provide value-added flexibility for subscribers; NDS XTV DVR technology will enable subscribers to control their TV viewing through functions such as pausing live TV and rewinding, fast forwarding and the playback of recorded content to view when they choose. TrueVisions’ dual tuner DVR will allow users to record one programme whilst watching another and will enable content to be recorded securely to an external hard drive. In addition, the NDS EPG Framework will provide TrueVisions with an end-to-end solution for managing the EPG, allowing updates and customisation without having to download software to the STB. The NDS EPG Framework also enables the creation of new revenue streams from seasonal promotions, advertisements, and sponsorships within the EPG, all in HD.

A flexible and future proof solution, NDS MediaHighway will allow TrueVisions to build and test in-house interactive applications and offer a multitude of new services as part of the hybrid TV experience. The TrueVisions solution will also incorporate NDS Dynamic Audience Measurement to provide accurate analysis of subscriber viewing.