Irdeto ActiveCloak™ for Media Protects Streaming Content on Toshiba's Connected TV

Dynamic security solution makes Toshiba’s Cinema Series Netflix service-ready to suit US customers’ entertainment needs

SINGAPORE and TOKYO — Irdeto (JSE: NPN), a global software security and media technology company, today announced that Toshiba (Tokyo:6502) has decided to adopt Irdeto’s dynamic security solution for its high-end Cinema Series high definition television (HDTV) sets. Toshiba’s Internet-enabled VX700 and WX800 TV series, which were recently introduced in the US market, use the Irdeto ActiveCloak for Media solution to ensure customers’ secure streaming of diverse entertainment content on their television.

Targeted for consumers seeking a stylish entertainment powerhouse for their homes, Toshiba’s Cinema Series offers excellent picture quality, multimedia connectivity and luxurious, sleek design. As an added value, particularly for the US market, Toshiba’s new HDTV sets adopt the latest specifications of Netflix, North America’s leading Internet subscription service for enjoying movies and TV shows.

Irdeto announced in 2010 that Netflix licensed Irdeto’s security technology, an iteration of the company’s ActiveCloak for Media offering, to securely provide its more than 20 million members greater convenience, selection and value for instantly viewing TV episodes and movies across a wide range of consumer electronic devices.

Irdeto ActiveCloak for Media enables secure distribution and ongoing monetization of high-value digital content on a variety of consumer devices. Irdeto’s solution is currently being used by broadcast operators, broadband hosts and consumer electronics manufacturers who want to ensure that the valuable digital assets they provide to their customers are protected.

“Irdeto is delighted to meet Toshiba’s requirements as they roll out their connected LED TV sets in overseas markets, particularly the United States. Netflix, which has revolutionized TV viewing in the US, positions Toshiba as a preferred and trusted brand in home entertainment,” said David Canellos, Senior Vice President of Sales/ Marketing, Irdeto.