Rovi Unveils DivX Plus Streaming for the Secure Distribution of Premium Video Entertainment to Connected Devices

Adaptive Streaming Solution Enables the Digital Delivery of a Blu-ray Disc-Like Entertainment Experience

BERLIN — IFA — Rovi Corporation (Nasdaq:ROVI) today unveiled DivX Plus® Streaming, a secure adaptive streaming solution for the delivery of a feature-rich, premium digital entertainment experience to connected devices including HDTVs, Blu-ray Disc Players, smartphones, game consoles, PCs, Macs, and cable set-top boxes. DivX Plus Streaming not only delivers video content in high quality, but also supports advanced multimedia features that have historically only been associated with Blu-ray Discs. In order to enhance the digital entertainment experience, DivX Plus Streaming includes support for 1080p high definition, subtitles, multiple language tracks, and trick-play features such as smooth fast forward and rewind, quick-start playback, and the ability to resume playback across devices. The DivX Plus Streaming SDK is available today for retailer, CE, and IC manufacturer integration and is being demonstrated at the Rovi booth at IFA, September 2-7, (Hall 25, Stand 146).

“DivX Plus Streaming is a solid addition to Rovi’s existing portfolio of white-label digital entertainment technologies and tight integration will be welcomed by CE manufacturers,” said Colin Dixon, Senior Partner, The Diffusion Group. “The inclusion of features such as smooth fast-forward, quick stream start and subtitle support are real consumer pain points with existing streaming solutions and will help differentiate DivX Plus Streaming in the market.”

DivX Plus Streaming will be featured in Rovi offerings for the cable industry and seamlessly integrates into the Rovi Entertainment Store, formerly the RoxioNow platform, which currently powers digital entertainment services on a broad ecosystem of consumer electronics devices for leading retailers, PC makers, consumer electronics manufacturers, as well as studios’ direct-to-consumer initiatives.

“Designed for easy, lightweight implementation, DivX Plus Streaming is designed to help make it possible to bring a more advanced streaming experience to over-the-top services,” said Corey Ferengul, EVP Products at Rovi Corporation. “Utilizing proven technology, DivX Plus Streaming can reach a wider range of connected consumer electronics devices, help CE manufacturers drive device sales, and allow content owners and distributors to maintain security while delivering a dynamic entertainment experience.”

DivX Plus Streaming offers smooth resolution scaling to maintain optimal visual quality as bandwidth fluctuates and helps to provide a buffer-free playback experience. The adaptive streaming format also provides support for the inclusion of DTS® Audio. DivX Plus Streaming is based on a flexible DRM framework that is capable of powering a variety of distribution models including electronic sell through, timed rentals or subscription, as well as an array of consumption scenarios such as streaming, downloads, and side-load transfer to enable both online and offline playback.

To develop DivX Plus Streaming, Rovi built upon core DivX® technologies recognized by millions of consumers around the world for delivering great video performance, visual quality, and multi-screen interoperability. The solution also utilizes trusted digital rights management technology currently used by a number of online retailers offering movies in the DivX format including WB Shop, Media Markt, and Film Fresh. To accelerate time to market and device integration, Rovi is building out the existing certification program used for DivX technology device validation and compatibility – a program that has resulted in shipment by top-tier manufacturers of over 500 million DivX-compatible consumer electronics into the market.