MStar Semiconductor to integrate dbx-tv audio in DTV SoCs

Monday, September 26th, 2011
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MStar Semiconductor Agreement with THAT Corporation Brings dbx-tv’s Highest Quality Audio to Digital Television

MILFORD, Mass. — dbx-tv®, a leading provider of audio intellectual property to the television industry, today announced an agreement with MStar Semiconductor (Taiwan). MStar, the world’s leading provider of ICs for digital television, will integrate dbx-tv’s signature audio product suite into MStar’s market-leading digital television system-on-a-chip (SoC) solutions.

Responding to consumer demand for high-performance audio in the TV-viewing experience, MStar will incorporate dbx-tv’s best-in-class TV-audio technologies: Total Sonics™ for enhancing TV audio and Total Volume™ for automatic loudness (volume-control) management.

“By optimizing dbx-tv’s Total Sonics and Total Volume in MStar’s TV SoC, dbx-tv’s solution can achieve even greater audio performance in MStar’s all-digital TV platforms than any other audio processing solution,” said Kevin Kang, VP of Sales and Marketing, MStar Semiconductor.

“Our partnership with MStar is a huge step toward ensuring that TV viewers will enjoy the highest-quality audio experience,” said Les Tyler, President of THAT Corporation (dbx-tv parent company). “With our dbx-tv audio enhancement algorithms embedded in their TV designs, MStar’s TV-maker customers can compensate for small speaker size or acoustically-compromised placement. This ensures that the sound will measure up to the great HD picture.”

dbx-tv’s Total Sonics technology is unique in that it works in conjunction with Total Cal™, a test, measurement, and calibration environment which allows TV makers to quickly adjust Total Sonics to suit specific TV models. “With literally hundreds of different models to design each year, TV makers need a quick and effective solution for audio tuning,” said Tyler. Kang added, “Total Cal gives our customers the tool they’ll need to optimize the dbx-tv configuration to get the most out of each TV model with minimal time and effort.”