Netflix to Premiere on Barnes & Noble's NOOK Tablet™Monday, November 7th, 2011
Netflix To Ship Preloaded On NOOK Tablet For Instant Access To Thousands Of Hours Of Streaming Movies And TV Episodes
LOS GATOS, Calif. and NEW YORK — Netflix, Inc. (NASDAQ: NFLX) today announced that the new Barnes & Noble, Inc. (NYSE: BKS) NOOK Tablet will ship with Netflix preinstalled, providing Netflix members a new device on which to enjoy instant access to unlimited movies and TV episodes streaming from Netflix.
The new NOOK Tablet will provide a unique experience for Netflix members, by allowing them to access a personalized selection of movies and TV episodes directly from the menu, pulling up titles to watch with a single touch.
“We are thrilled to offer the Netflix service on the Barnes & Noble NOOK for the first time,” said Bill Holmes, Netflix vice president of business development. “We believe that many Netflix members are also NOOK users, and now they can use the device they embraced for reading to instantly watch movies and TV episodes streaming from Netflix.”
Netflix and Barnes & Noble worked together closely to provide the new experience. The new NOOK Tablet can stream movies and TV episodes from Netflix in vivid high definition quality on its brilliant 7 inch touchscreen via Wi-Fi. NOOK Tablet users who aren’t already Netflix members can sign up for a free 30 day trial.
“We are excited to work with Netflix to offer NOOK Tablet customers the ability to watch endless hours of entertainment on the world’s most advanced display,” said Jamie Iannone, Barnes & Noble’s President of Digital Products. “Movies and TV shows have never looked better than on our NOOK Tablet with 16 million colors and full IPS lamination to reduce reflection and glare.”
Barnes & Noble plans to begin shipping the new NOOK Tablet to arrive in stores late next week, in plenty of time for the holidays, and intends to promote the Netflix application in its stores and through various other marketing activities. In addition to the new NOOK Tablet, owners of NOOK Color™ will also be able to download the Netflix application and enjoy movies and TV shows streaming from Netflix on their device.
Netflix offers convenience and value with a broad range of Hollywood, international and local movies and TV series to choose from. Netflix has revolutionized entertainment by giving people a choice to enjoy what they want to watch, when they want to watch it for a low monthly price over a wide-range of Internet-connected devices, now including NOOK Tablet and NOOK Color.