CrestaTech Intros the Future of Smart TV System Design

New CrestaTV software defined TV receiver technology plus Xceive ‘smart tuner’ IC portfolio reduces system costs and improves profitability for TV manufacturers

SANTA CLARA, Calif. and LAS VEGAS, Nevada — CES 2012 — Cresta Technology Corporation announced its vision for the future of television reference designs and introduced the concept of the global Smart TV, offering the latest consumer features, reducing system costs and improving profitability for TV manufactures using universal receiver technology.

“As TVs are becoming more like other connected consumer devices, the race has moved to the introduction of smart features and cloud services, an intuitive UI and Internet connectivity,” said George Haber, CEO of CrestaTech. “Now is also the time for TV manufacturers to re-think TV design and engineer universal TV platforms that can be used in all regions.”

The TV is becoming more interactive, bringing consumer focus back into the living room. But manufacturers are challenged with creating an easy to use product that is globally capable; not regionally constrained.

Haber added, “Single-function entertainment hardware, like broadcast TV, set top boxes, IPTVs, DVRs and PVRs, are rapidly becoming a thing of the past. Today’s TV design needs to leverage the same advanced multi-core application processers and dynamic OS technology found in smart devices today to capture consumer attention.”

The CrestaTech technology portfolio provides patented smart tuner architecture, which addresses the needs of the global, universal TV, with best-in-class RF performance, analog TV demodulation and digital TV reception.

Today, Xceive, a CrestaTech brand, sells market leading multi-standard silicon RF tuners to some of the world’s leading TV brands with a track record of visual performance, reliability and support.

CrestaTV software defined technology initially proven on All-in-One multimedia PCs now brings highly programmable software-based multi-standard demodulation capability to top tier TV brands.

Haber concluded, “By integrating the universal software-defined TV receiver technology of CrestaTV with the very high performance Xceive tuner IC portfolio, manufacturers have access to the technology required to develop a truly universal TV that can be globally deployed at consumer price points.”

For more information about Global, Universal TV contact sales@crestatech.com.