Brazil Pay TV grows 30.45% in 2011
Friday, January 20th, 2012According to Brazil’s Agência Nacional de Telecomunicações (Anatel), the country’s pay TV subscriber base ended 2011 at 12.7 million, with almost three million new subscribers being added in the year – an annual growth rate of 30.45%.
21.2% of Brazilian households now have Pay TV, representing some 42 million people (assuming an average number of persons per household of 3.3). In December, more than 301,700 new subscribers were added, up 2.43% compared with November.
New subscribers Growth absolute Percentage growth Total (January Annual in the month in the month Year subscriptions to December) Growth (%) of December of December (%) ---- ------------- --------------- ---------- --------------- ----------------- 2006 4,583,125 406,767 9.70 38,355 0.85 2007 5,348,571 765,446 16.70 41,235 0.79 2008 6,320,852 972,281 18.18 74,081 1.20 2009 7,473,476 1,152,624 18.24 191,177 2.67 2010 9,768,993 2,295,517 30.72 134,509 1.43 2011 12,744,025 2,975,032 30.45 301,730 2.43
Satellite pay TV increased fastest in 2011 with 2.5 million additional subscribers and a growth rate of 56.06%, increasing its overall share to 54.8% from 45.8% in 2010. Cable TV grew by 10.8%, though its share decreased to 44.5% from 51% in 2010.
Pay TV subscriber growth by technology (2011):
December December YoY YoY 2010 2011 Additions Growth ---------- ---------- ---------- ---------- Cable 4,980,154 5,518,127 537,973 10.80% MMDS 312,525 240,562 -71.963 -23.03% DTH 4,475,770 6,984,810 2,509,040 56.06% Others 544 526 -18 -3.31% ---------- ---------- ---------- ---------- Total 9,768,993 12,744,025 2,975,032 30.45%
In December, DTH, with the addition of 251,631 subscribers, grew 3.74%, up from 3.53% in the previous month. Subscribers receiving services via Cable TV added 56,268 new subscribers – an increase of 1.03% in December, outperforming a 0.96% growth registered in November. MMDS providers lost 6,168 subscribers in the same period, representing a fall of 2.50% of its base, an index higher than 2.27% in the previous month.
Pay TV subscribers by month by technology (2011):
January February March April May June ---------- ---------- ---------- ---------- ---------- ---------- Cable 5,004,059 5,060,498 5,101,515 5,125,554 5,171,923 5,212,528 MMDS 303,847 301,624 293,376 285,987 281,219 275,587 DTH 4,615,967 4,813,494 5,023,395 5,245,107 5,419,782 5,619,386 Others 544 533 543 543 503 518 ---------- ---------- ---------- ---------- ---------- ---------- Total 9,924,417 10,176,149 10,418,829 10,657,191 10,873,427 11,108,019 July August September October November December ---------- ---------- ---------- ---------- ---------- ---------- Cable 5,261,313 5,315,439 5,360,286 5,409,895 5,461,859 5,518,127 MMDS 269,518 264,207 258,180 252,471 246,730 240,562 DTH 5,764,164 6,049,935 6,269,634 6,503,805 6,733,179 6,984,810 Others 517 527 527 527 527 526 ---------- ---------- ---------- ---------- ---------- ---------- Total 11,295,512 11,630,108 11,888,627 12,166,698 12,442,295 12,744,025
Latest News
- 30% of EU SVOD viewing time goes to content from the EU plus UK
- Circle City renews with Nielsen for Local TV measurement
- Skyworth and China Mobile launch 8K set-top box
- Orange Spain, MASMOVIL joint venture begins operations
- Brightcove launches Cloud Playout 2.0
- MediaKind to unveil video, streaming and AI technologies at NAB