Shanghai HDIC Picks Tensilica's HiFi Audio DSP for DTV SoC

SANTA CLARA, CA — Tensilica®, Inc. today announced that Shanghai High Definition Digital Technology Industrial Corporation (HDIC) has selected Tensilica’s HiFi Audio DSP for its audio requirements for a digital television (DTV) SOC (system-on-chip) for the Chinese DTV market.

“We picked Tensilica’s HiFi Audio because it has become the industry standard for audio DSP,” stated Dr. Jun Sun, president of HDIC. “HiFi Audio provides superior performance and smaller size/power and is proven in millions of products. Moreover, Tensilica has the most complete library with over 90 audio codecs readily available.”

“HDIC is doing some very innovative work to accelerate the adoption of DTMB, the China Digital Terrestrial Broadcast and we’re pleased that they chose our HiFi Audio DSP for their SOC,” stated Steve Roddy, Tensilica’s vice president of marketing and business development.