Bell introduces enhanced Mobile TV player powered by QuickPlay MediaThursday, March 1st, 2012
Enhanced user interface, advanced programming guide and more; Partnership underlines Bell’s commitment to growth of Canada’s wireless ecosystem
MONTRÉAL — Bell Canada (TSX, NYSE: BCE) today announced further enhancements to its industry-leading Mobile TV service including an improved interface, an advanced programming guide and other innovative features. Powered by QuickPlay Media, the new Bell Mobile TV player delivers live access to upcoming popular sporting events such as Tim Hortons Brier, NCAA March Madness and the Stanley Cup Playoffs as well as a wide variety of other live and on-demand sports, news, entertainment and children’s programming.
“Bell is making significant investments in advanced networks, R&D and partnerships with innovators like QuickPlay in order to ensure Canadians can take full advantage of all that broadband mobile technology has to offer,” said Wade Oosterman, President of Bell Mobility and Residential Services, and Bell’s Chief Brand Officer. “QuickPlay is a global leader in delivering managed mobile video services and an important part of Canada’s growing wireless ecosystem. With these latest enhancements to Bell Mobile TV, watching live TV on the go just got better.”
“We’ve delivered many successful video services with global partners and understand how a mobile TV service offering 25 live channels and a large on-demand library requires industry-leading delivery and security solutions,” said Wayne Purboo, CEO of QuickPlay. “Our partnership with Bell has given QuickPlay the opportunity to build on our innovative video delivery technology to meet the high standards required by Bell Mobile TV, one of the most sophisticated mobile data services available.”
Bell Mobile TV enhancements include:
- Integrated programming guide that lets you see what’s on up to two weeks in advance
- Customizable alerts that notify of special events or favourite shows
- Ability to browse content while simultaneously watching a video
- Automated suggestions that help customers discover new content
Bell Mobile TV has grown into one of the most popular mobile services in Canada since its initial surge in usage at the Vancouver 2010 Olympic Winter Games. This year, Bell Mobile TV more than tripled its Super Bowl audience compared to 2011. Bell Mobile TV features a leading sports lineup from TSN and TSN2, including upcoming championship events such as Tim Hortons Brier, NCAA March Madness and the Stanley Cup Playoffs as well as other top-rated content from CTV and CTV Two, live news on CTV News Channel, BNN – Business News Network and CBC News Network, entertaining shows on The Comedy Network and children’s content on YTV and Treehouse.