Indonesia's Central Tivi Digital Leverages Irdeto Customer Central to Deliver Superior Customer Care

Irdeto’s solution supports growth initiatives by Indonesia’s newest pay TV operator by enabling faster service launches, superior customer care and flexible billing

INDONESIA — Irdeto (JSE: NPN), a global software security and media technology company, today announced that Indonesia’s direct-to-home (DTH) operator PT Central Tivi Digital has deployed Irdeto Customer Central, a fully-integrated customer care and billing solution. PT Central Tivi Digital launched its pay TV services offering, commercially known as “Centrin TV” in Indonesia during the second half of 2011. Centrin TV is currently relying on Irdeto Customer Central to manage and increase its subscriber base in Indonesia, the largest pay TV market in Southeast Asia.

Indonesia’s pay TV market surpassed two million in 2011 and is anticipated to reach 2.5 million subscribers in 2012, according to CASBAA. Analyst firm Pyramid Research currently estimates pay TV penetration in Indonesia to be four percent (4%) and forecasts that number will increase to near seven percent (7%) by 2015.

“Centrin TV was launched during a very exciting phase in the Indonesian pay TV market where consumers have become savvy in consuming digital TV content and are empowered to choose from an array of pay TV service packages,” said Randy Hirawan, CEO PT Centrin Online. “When consumers are presented with similar product offerings, it becomes critical that an operator adds value, creates attractive, affordable subscription packages and focuses on great customer service — and that is ultimately why we partnered with Irdeto. Irdeto shares our commitment to lowering total cost of ownership and decreasing time-to-market as well as providing us with the customer service differentiation we needed in this fiercely competitive pay TV market.”

Irdeto Customer Central allows pay TV operators and OTT content distributors to manage their complex operations – from launching services and penetrating new markets to expanding business models. The solution enables operators to apply discounts to support marketing campaigns, offer pre- and post-paid services, and target both consumer and business accounts.

“We understand Centrin TV’s growth opportunities in their fast and dynamic market. Through Irdeto’s innovative solutions, Centrin TV can create customer engagement models that fully support their growth and financial objectives,” said Doug Lowther, Executive Vice President, Digital TV, Irdeto.

Irdeto’s recent deals in the region demonstrate its position as the market share leader in overall digital TV subscriber volumes in the region. In Southeast Asia alone, 21 customers are securing and growing their media business using Irdeto’s solutions.

Irdeto has over 40 years of pay media experience helping operators around the world offer innovative services in order to thrive in the increasingly competitive pay TV industry.