StarHub Launches TV Anywhere in Singapore

StarHub customers can now carry their subscription plans directly across multiple screens; 12 StarHub TV channels available on StarHubTV.com beta

SINGAPORE — StarHub TV customers will be able to watch their favourite TV channels across multiple screens, anytime, anywhere with its new value-added service called TV Anywhere. With the launch of the Internet TV platform starhubtv.com, TV Anywhere will be a key service offering, giving viewers access to cable TV channels across Internet-enabled PC, Mac, iPad or tablet, with their current subscription plan.

Currently in its beta phase, starhubtv.com will allow cable TV customers to access up to 12 channels, depending on their subscription plan. In addition, starhubtv.com will offer more than 600 hours of content on its on-demand video store and a full TV guide. Selected local content such as LionsXII and S.League matches will also be available free of charge.

Cable TV customers who have subscribed to the UEFA EURO 2012™ Pack will be able to enjoy all 31 matches of the much anticipated tournament ‘live’ on starhubtv.com. In addition, those who miss the ‘live’ coverage can watch past matches through the Catch-Up service.

“The increase in ownership of multiple personal devices among Singaporeans and the demand for entertainment content on the go gives us the opportunity to extend our TV offering for an anytime, anywhere experience. As the platform is still in its beta phase, we would like to assure customers that we are working with our content partners to have more rights cleared for delivery over the Internet as soon as possible. We hope to triple the number of channels available by the end of this year,” said Ms Iris Wee, Vice President of Home Solutions & Content, StarHub.

The channels offered on its TV Anywhere service come from the various StarHub TV Basic and Premium channels such as Fashion TV, KBS World, MTV SEA, National Geographic Channel, and SuperSports Arena. Viewers can also choose from a wide range of the latest international and ethnic titles through its on-demand video store.

starhubtv.com is supported on PCs, Macs, iPads and tablets with optimised access via smartphones to be rolled out in the near future. More content, personalisation and social features will be introduced in later phases.

Current subscribers have to opt-in to use TV Anywhere. The service is available free of charge until 31 October 2012. From 1 November 2012, it will be available at a monthly subscription of $5.35 (with GST).