1.2 million digital cable TV subscribers for Switzerland

Wednesday, August 15th, 2012 
Swisscable logo

According to figures from Swisscable, the sectoral association for cable TV companies in Switzerland, the number of digital cable TV subscribers in the country grew by 29% in the year to the end of June 2012 to reach around 1.2 million.

[Working back from the penetration figures, overall cable TV subscriptions, including analogue, appear to have declined from around 2.85 million to 2.76 million, a drop of 3% or so.]

Digital Cable TV:

                             30.06.2011  30.06.2012           Change
                             ----------  ----------  ---------------
Households (including HDTV)     942,300   1,217,000  +274,700 (+29%)
Penetration                        ~33%        ~44%             +11%

Digital TV Market Shares*:

Digital Cable                  1,217,000   50%
Swisscom (IPTV)                  694,000   28%
Satellite                        455,000   18%
Digital Terrestrial               70,000    3%
Sunrise Communications (IPTV)     22,000    1%
                               ---------  ----
TOTAL                          2,456,000  100%

* Excluding internet TV services (such as Zattoo, Wilmaa, Nello TV, etc.)