Pace and ThinkAnalytics Team on Intelligent Navigation and Content RecommendationWednesday, September 5th, 2012
Pace middleware now integrated with ThinkAnalytics’ Recommendation Engine to enable personalized content recommendations on set-top boxes around the world
LONDON — ThinkAnalytics™, the world’s most widely deployed multiplatform TV recommendations engine, today announced that its ThinkAnalytics Recommendations Engine has been integrated with Cobalt Media Head End and software from Pace plc (LSE: PIC), a leading developer of technologies, products and services for global broadband and broadcast markets. Together, ThinkAnalytics and Pace provide operators with immersive TV experiences that are personalized to the individual, complete with real-time Intelligent Navigation, content discovery and personalized multi-platform recommendations, and other next-generation capabilities.
“We work hard to stay a step ahead of the market, so our customers have the flexibility to incorporate the latest services at their own choosing. With intelligent search and content recommendations operators can help simplify content discovery, and present new programming options that personalize the overall TV experience,” said Chris Briggs, SVP Products and Solutions, Pace. “ThinkAnalytics’ recommendations platform scales to fit the needs of our mutual customer base with years of proven personalized content recommendations deployment. We look forward to an ongoing relationship as we continue to expand services and develop new capabilities together.”
“Pace continues to be at the forefront of digital TV technology, enabling operators to bring the most exciting new TV experiences to subscribers with scale. We are proud to be part of the ecosystem that brings Intelligent Navigation with additional value and personalization,” said Peter Docherty, Founder and CTO, ThinkAnalytics. “This partnership underscores the importance that robust recommendations and intelligent viewing play in helping service providers maximize their TV content. We are pleased that our technology is helping bring a better entertainment experience on large-scale, multi-platform deployments worldwide.”
ThinkAnalytics’ Recommendations Engine has been deployed by more than 25 service providers, including BSkyB, Virgin Media, ITV, and Telenet, and currently delivers Intelligent Navigation to more than 70 million licensed subscribers across the globe. The company provides recommendations that can be delivered to consumers through any touch point, such as set-top box, Web, tablet, mobile, or email, from the same centralized system. The platform goes beyond generic household-wide content recommendations by offering individualized recommendations that are customized for each member of the household. ThinkAnalytics’ analysis and reporting functions provide detailed insight into subscriber viewing patterns while protecting viewer privacy that aids in customer acquisition, cross and up sell, and increases customer and brand loyalty.
Cobalt Media Head End is part of Pace’s Elements software suite that delivers customizable, fast, highly visual, and interactive services across all devices. Cobalt attaches detailed metadata to content to support easy search and discovery, helping service providers maximize revenue opportunity from their valuable content.