Samsung Enters 2008 as HDTV Market Share Leader Two Years Running

Consumer Demand Drives Broad Range of Offerings and Integration of Innovative Features in HDTV Line-up Including Striking New Design, RSS and IPTV Capabilities

LAS VEGAS — Samsung Electronics enters 2008 as the global and US market leader in HDTV. Moreover, strong sales across its HDTV line catapulted it to the number one position from a revenue stand-point for the first time. The NPD Group–a recognized authority for reporting consumer buying behavior and product demand within the consumer electronics industry–reported Samsung as the No.1 brand in the U.S. for digital television sales in both units and dollars, commanding more than 18 percent and 23 percent market share, respectively, during the January to November 2007 period. Additionally, it is the best-selling flat panel and micro display brand in the country from a volume and revenue perspective. As the consumer electronics icon readies its newest lines of LCD, plasma, and DLP HDTVs for exhibition at the 2008 International Consumer Electronics Show, Samsung HDTVs will offer consumers more innovative design features and connectivity technology. Samsung’s HDTV lineup will be on display at Booth #11033 during the International Consumer Electronics Show held at the Las Vegas Convention Center, January 7 through 10.

“Samsung continues to be dedicated to providing consumers with the best, most cutting-edge technology, blended with superb styling to suit their lifestyles,” said Tim Baxter, executive vice president of sales and marketing at Samsung Electronics America. “These numbers are purely a reflection of the fact that we’re hitting the mark and consumers are voting for the Samsung brand in one of the hottest consumer spending categories.”