Entropic Partners With Flingo for Interactive TV Within Set-Top Boxes and Second Screens

Tuesday, January 8th, 2013 
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Demonstrated at CES, Entropic Makes Linear Television More Valuable by Integrating Social TV and Dynamic Advertising Capabilities Enabled by Flingo’s Automatic Content Recognition (ACR) Platform

LAS VEGAS, NV — The Consumer Electronics Show — Flingo, a leading developer of TV and STB software, today announced that Samba, its new interactive TV platform, will be integrated into Entropic’s next-generation set-top box (STB) chipsets to instantly synchronize any screen — TV, tablet, phone or PC — with live TV shows. Samba automatically identifies live TV shows and TV advertisements, and almost instantly presents the viewer with real-time information and social media discussions about the programing within the TV or STB user-interface or nearby Smart Phone, tablet or PC.

The Entropic platform integrated with Samba makes watching TV more engaging as viewers can discover content on the TV or via their mobile device, and instantly share their favorites with friends. Samba delivers capabilities such as check-ins, tweets, polls, quizzes, cast and crew information, and special offers directly on the TV itself. Underlying Samba, Flingo has a unique approach of embedding its content recognition technology into the chipset’s operating system, rather than relying on the microphone from second screen devices to identify broadcast content playing on the TV. Flingo’s technology can identify related content within a few seconds of changing channels, and makes this context available to applications running on the TV, STB or any device within the home. It also makes traditional advertisements actionable, dynamic and swappable if the network or operator enables these features.

“Entropic’s set-top box system-on-a-chip solution is a high performance platform and leverages the intelligence of Flingo’s video content detection algorithm to drive new opportunities for service providers and advertisers,” said Dr. Anton Monk, co-founder and vice president of Technology at Entropic. “Our partnership with Flingo enables operators and advertisers to monetize the set-top box by obtaining higher ARPU and finer granularity and insight into viewership trends.”
“Working with Entropic allows us to support TV operators with a turnkey solution for social TV, interactive ads, and second screen experiences,” said Ashwin Navin, CEO and co-founder of Flingo. “We are excited to announce this joint-offering to operators and set-top box manufacturers worldwide.”

Flingo will be demonstrating Samba in Las Vegas at CES 2013 in the Central Hall (booth 15239). It will also be available for demonstration in Entropic’s showroom at the Wynn Las Vegas – Alsace Ballroom.

Links: Flingo; Entropic