MStar Semi to integrate Flingo interactive TV platform

MStar Semiconductor Chooses Flingo’s Samba Interactive TV Platform for Dynamic Advertising and Social TV Within Smart TV Solution; MStar Will Make TV More Fun and Engaging by Launching the “MScreen” Application That Includes Content Recognition Technology From Flingo

SAN FRANCISCO, CA — Flingo, the world’s largest publisher of Smart TV apps, today announced that Samba, its new interactive TV platform, will be integrated into MStar Semiconductor, Inc. (“MStar”) [TSE:3697] Smart TV solution to instantly synchronize any screen — TV, tablet, phone or PC — with live TV shows. Samba automatically identifies advertisements and TV shows, and almost instantly presents the viewer with real-time information and social media discussions about the programing currently playing on TV.

MStar is a leading TV SoC solution provider and has established a comprehensive platform for smart digital home applications. Its Smart TV platform offers substantial features and performance and powers its TV brand customers to solidify their market leadership. MStar is also a pioneer in multi-screen TV experiences in a new feature set dubbed “MScreen.” With MScreen, TV manufacturers can easily connect smart phones, tablets and PCs to the TV to enhance the living room experience.

Samba makes watching TV more fun and engaging because viewers can discover content on the TV or mobile device, and instantly share their favorites with family and friends. Samba delivers capabilities such as check-ins, tweets, polls, quizzes, cast and crew information, and special offers directly on the TV itself. Underlying Samba, Flingo has a unique approach of embedding its content recognition technology into the TV operating system, rather than relying on the microphone from second screen devices to identify broadcast content playing on the TV. Flingo’s technology can identify related content within a few seconds of changing channels, and makes this context available to applications running on the TV or any device within the home.

“MStar’s leading Smart TV platform with MScreen provides a seamless and intuitive cross-platform user experience. By integrating Flingo’s content detection algorithms it further empowers end users value added advertisement and information rich video surfing experience on TV,” said Kevin Kang, VP of Sales and Marketing at MStar. “Our customers are seeking a powerful television experience and a new business model. In partnership with Flingo, MStar’s customers can have everything from content recommendations, social TV, and interactive advertising opportunities.”

“Samba will have a profound effect on the living room experience,” said Ashwin Navin, CEO and Co-founder of Flingo. “We are excited to integrate with MStar in a joint-offering to TV manufacturers world-wide which will deliver the first seamless, interactive TV experience.”